iCrossingVail Resorts, Vail.com  Travel & Tourism Making it as easy to find a German restaurant as a last minute lodging deal, Vail.com offers a ton of information in an easily accessible and searchable design. Less a site for breathless descriptions about the beauty of Vail - the only conspicuous self-congratulations proclaims it "Like Nothing On Earth" - the content and design is executed to make it easy to find …

MediaVest Coca-Cola, "Secret Formula" SOCIAL APP AS ADVERTISING Coca-Cola wanted to get back in touch with teens by giving them a new platform for self-expression. To achieve this, the brand re-invented Living Social's "Pick Your 5," the most popular app on Facebook, allowing users to pick "Five Things That Make You Happy." This added functionality let users pick from any category across the application's database. The five ingredients of happiness were then paired with Coke's Secret Formula ingredients to weave …

A&E Television Network Paranormal State, "Paranormal Experience" SOCIAL APP AS ADVERTISING As part of a broader campaign to reenergize the existing fan base and entice new viewers to the TV show Paranormal State, A&E Television Networks partnered with Avatar Labs to construct a social app that ran on the series home page. Called "Paranormal Experience," the app invited users to join the Paranormal Research Society in investigating a client's home. The app connected to Facebook to pull in personal images, names and …

Razorfish Intel, "Core Experience"Technology & Web Services Ahead of its launch of a new suite of Core microprocessors, semiconductor giant Intel decided to create a hands-on Web site where consumers could actually learn about microprocessors and the differences between them. The result: Intel's Core Experience site is short on words, but heavy on interactive features and demonstrations. The site also guides users towards determining which processor is …

LiquidThread LEGO DUPLO, "DUPLO Homepage" RICH MEDIA: SINGLE EXECUTION    LEGO wanted to introduce parents to LEGO DUPLO - a line that helps 18-month- to 5-year-olds with cognitive development and creativity. It knew it had to convince parents and grandparents of two things: that the line would spark pure joy in their child's eyes, and that it would help educate and develop problem-solving skills. The company therefore relied on Liquid-Thread to create …

Expedia Media The San Diego Convention and Visitors Bureau, "StorePoint Expandables Rich Media Campaign" RICH MEDIA: SINGLE EXECUTION Last summer, the San Diego Convention and Visitors Bureau solicited the services of traveler-oriented Expedia Media - the ad arm of Expedia. Expedia Media worked closely with the Expedia Partner Services Group to secure discounted rates from hotel partners in San Diego. Then, in a single expandable unit, SDCVB offered consumers …

Dailey/Intuit Intuit, "The TurboTron" RICH MEDIA: SINGLE EXECUTION How can a tax brand secure Super-Bowl-sized buzz without a multi-million-dollar TV ad buy? Get renowned ESPN sportscaster Chris Berman to blitz computer screens in a Transformer-like contraption called the TurboTron. Just six weeks before the big game, Intuit tapped endorsement marketing firm Brand Affinity Technologies to get Berman, and Dailey and Initiative Media to develop a digital campaign …

mDialogmDialog.com Technology & Web Services mDialog.com is a promotional Web site for mDialog, a mobile marketing services supplier boasting the first ever advertising platform to market with an html 5 Interactive Video ad interface. The Web site has a simple design that loads with the header, "Instream Ad Insertion. Today." Below these words are a list of key words the company associates with its services, like "v 5," …

Perfomics Michael Stars, "Driving Traffic From Non-Brand Keywords" SEARCH MARKETING: SEO The ability to optimize generic keywords, improve link structure and craft title tags and meta-descriptions that raised Michael Stars' non-brand organic search traffic 179 percent and non-brand natural search revenue 67 percent deserves more than a pat on the back, especially during a time when many companies attempt to dominate these terms. "Women's t-shirts" ranked No. 9 in June 2010 on Google, up 48 in July 2009; "V-neck t shirts" rose to 8 from 100; "Women's short sleeve tee shirts" rose to 2 …

iCrossing Fairmont Hotels and Resorts, "Page One or Bust" SEARCH MARKETING: SEO When the faltering economy made luxury a hard sell, focusing campaign efforts on page optimization and off-page link building helped create awareness and drive consumers to Fairmont's Web site. The luxury hotel managed to move up in query rankings and gained a space above the fold based on common travel terms such as hotel and resort. Targeted keywords tied to a 75 percent jump in revenue, 67 percent increase in Web traffic, and 34 percent boost in first page rank. By the end …