Organic, Inc.Kimberly-Clark Corp., "U by Kotex"Youth U by Kotex leverages digital channels to start genuine conversations and share valuable feminine health information with teen girls and young women - an audience that is often ashamed or scared to discuss these important topics.  The site serves as an educational tool and uses the power of social media to engage its …

Disney Publishing Worldwidedisneydigitalbooks.go.com Youth One of the largest publishers of children's books, Disney has created the first-ever comprehensive library of children's books online with over 600 e-books for children of all ages, with Disney Digital Books.  Arranged by reading level and interests, the site is a fully interactive online experience, featuring Look and Listen titles that allow children to hear a story read aloud, a Story-Builder …

360i/ Marvel Entertainment"Marvel.com's Create Your Own Comic" Youth Marvel Entertainment's create your own comic microsite is a fully interactive destination within the Marvel site. A comic book for the digital age, Create Your Own Comic uses classic Marvel characters to encourage children to be imaginative and inventive.  The site allows users to go through every step of creation and development - building up to 22 pages of a comic strip or book …

ROKKAN Virgin America, "Virgin America 2.0"Travel & TourismOne click to find out if your flight is on time. One click to change your reservation. In fact, most of the tasks you would ever want to accomplish on an airline's Web site, Virgin has placed front and center on their homepage and made easy to access and use with one …

Deep Focus Microsoft, "Bing FarmVille Engagement" SOCIAL: CAMPAIGN Bing, the "decision engine" from Microsoft, had the challenge of capturing users in a dominated market. Studies indicated trial intent occurred when users were made aware of the product while continued use was dependent upon individuals. Deep Focus partnered with Zynga and SVnetwork to develop an innovative, custom game integration, incentivizing FarmVille players to receive FarmVille currency, in exchange for 'Fanning' Bing on Facebook. The brand understood the target audience, game play and emerging cultural …

Level StudiosCity of San Luis Obispo, sanluisobispovacations.com Travel & Tourism The things that soft-sell, destination marketing Web sites so often get wrong, Level Studios got right with its site for San Luis Obispo. The site is actually attractive - well-designed with good photography, clear, concise content and explanations of the services and activities offered in California's Central Valley region. Created for 37 area hotels, the site provides just …

Appssavvy/Ignited Universal Studios Home Entertainment, "Public Enemies In Mafia Wars" SOCIAL: CAMPAIGN In this spot-on contextual placement, Appsavvy and Ignited partnered to create a social media campaign using Zynga's Mafia Wars to promote the high-profile Blu-ray and DVD release of Public Enemies, starring Johnny Depp as John Dillinger. During "Public Enemies Week" on Mafia Wars, players completed various "jobs" in order to unlock Public Enemies "loot" (branded virtual goods) - items such as John Dillinger's wooden gun, prison stripes, and Public Enemy …

SMG Search General Motors, "May the Best Car Win" SEARCH MARKETING: SEM Changing customer perception through the "May The Best Car Win" campaign meant creating and sustaining buzz to deliver one billion impressions across paid search, video search, and content network channels, driving one million consumers to GM sites across the U.S. and Canada. The three-phase campaign drove 22,000 paid search clicks in four days, 12,000 content network clicks, and 29 million impressions. Targeting paid search ads to consumers reading articles about competitors worked to drive more than 168,000 visitors to GM sites through …

Adobe Systems and Covario Adobe Systems Incorporated, "Suite 5 Global Product Launch" SEARCH MARKETING: SEM The Creative Suite 5 (CS5) SEM campaign promoted 15 products in 30 countries supporting 19 languages across five search engines with a budget approximately 40 percent less than the product launch for the previous version. Identifying search intent allowed Adobe to recognize the purchase cycle through text ads, landing pages, calls-to-action and more. Campaigns driving interest tied to those focusing on direct response. Compared with the prior suite, Adobe's revenue from sales jumped 67 percent; return on investment rose …

Night Agency Hanes, "The Hanes' Socks Drive" SOCIAL APP AS ADVERTISING This past holiday season, Hanes tapped Night Agency to construct a marketing campaign that would both drive awareness and help a worthy cause. Since the most sought after item in homeless shelters across America is clean, dry socks, the team created the Hanes' Sock Drive, with the goal of delivering 100,000 pairs of socks to the United Way. To …