Flu shots? Yuck. Better to have, say ... a flu spray. Via the campaign, "I Pick My Nose," MedImmune's friendly looking site sells the idea to kids and moms. Custom content from kids TV programmer Nickelodeon fostered easy association, and video content included a 60-second commercial and three stories about faux neighborhoods with flu issues. Nearly 260 million online impressions and 900,000 video views were generated - as well as kids owning up to doctors about picking their noses.

TV house-design personality Tyler Florence explains in videos how to design some inspiring kitchens on this site. Can't afford one? No problem. A new 3-D design dragging-and-dropping tool lets you create hundreds of possibilities to drool over. Stuck with your smallish kitchen? You can read about the best "tricks" for those tiny cooking rooms. Lots of videos, and more importantly 140-character Twitter recipes. A fast read and even quicker to cook.

Not all carpet is the same. But how do you tell that to consumers? The goal: showing the realities of everyday living. A new site for the Bliss carpet brand allows for creating custom designs, comparing colors, as well as the unique ability to let customers place carpeting in room scenes. The result was more consumer time on site - up 81 percent from their previous Web site, a four-fold increase in consumer requests, and double the requests for locating dealers versus the old site.

Ductless air conditioning? The question was how to get consumers emotionally involved - even if they can't buy the product directly. Two Web areas were created: one for consumers, which features snappy interactive tools and video, the other for installation pros. The response? Increased total Web site contact conversion rate and sales versus the previous year. In a one-month time span, 28,774 consumers looked for a dealer and 20 percent of people who came to the site contacted a contractor.

Howifightms.com is a pharma-sponsored community Web site that allows people with multiple sclerosis to share their stories, insights, and experiences through things such as blogs, v-logs, photos and playlists. Additionally, it's an outlet for people suffering from MS to find more information about their disease. Launched recently, the site has already been well received by users, as measured by high rates of sign-up for premium content, views of video content, awarding of "kudos" to content, and participation in polls and quizzes.

LIVESTRONG.com offers content that engages and informs, providing users with practical tools that make living healthy an easy and sustainable process. The idea of the site is to teach, not preach, and enable members to discover the practices that work best for them. With over 3 million members, LIVESTRONG.com provides information, encouragement and success stories, as well as peer-to-peer support through their member forums. They are consistently dedicated to helping their members realize their potential so that they can help others do the same.

Bozell created a Web site for Blue Cross and Blue Shield of Nebraska that focuses on the individual health care consumer and what they are looking for when they visit their health insurance Web site. The interface was structured to focus on the consumer first, as they are the primary audience for the Web site resources, with additional navigation leading to areas specific to agents, providers and employers. With a streamlined, more efficient site, Blue Cross and Blue Shield of Nebraska …

Brilliant is one way to describe the way VML turned an ordinary coupon for a Lobster & Seafood Salad Sub into an engaging experience.

Two goals - to introduce the product to the target audience and to increase sales - were met by showing interactive videos wherein "g athletes" (those using Gatorade's g Series) make winning plays.

y highlighting the freshness of the food at Chicago's newest pizza joint, the site conveys the usp of handmade everything as well as innumerable choices in toppings and salads.