• The Worst Videos of 2012
    It was a year of amazing work, and unsurpassed video consumption, with consumers snacking on video via phone, tablet and laptop. Not all are stellar. Here are 10 the universe should spit out. You'd think that brand mavens and marketers would have realized by now that every piece of content is, or will soon be, viral. With the exception of those who have taken a monastic vow to avoid all online video, most of us are seeing as many brand videos and ads online as we are off. There are exceptions — those ubiquitous holiday-time auto ads remain …
  • OMMA Envy
    Some campaigns are bound to bring out the green-eyed monster. Seven original thinkers tell OMMA about the year’s ads that made them say, “Wish I’d thought of that.” Wish I'd thought of…Nike’s TweetboardAlan SiegelFounder, SiegelvisionIn our day consumers have been exposed to many admirable advertising campaigns, including some that sparkle with inventiveness and wit. The challenge for today’s marketers, though, is not to broadcast and entertain but to engage. To me, the most impressive branding program is …
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