• Google Serves Up 3D Printing
    3D printers shape food in Google's kitchens allowing Chef Bernard Faucher to design creative and customizable food for Googlers. The machine prints objects in three dimensions. Typically, people use concrete or plastic. Faucher uses pasta dough or shells.
  • Microsoft adCenter Adds Ad Rotation
    Microsoft adCenter introduced a feature Thursday that allows marketers to rotate ads at the ad group level, where keywords connect with ad copy. Here's how it works.
  • How To Take Risks
    Taking a risk isn't always easy, but innovators often believe people who don't take enough of them in moderation can stifle the growth of companies, brands, and even themselves.
  • How To Revive Local Search Lost Opportunities
    The local business directory resides in the pockets and purses of consumers like me who are click-to-callaholics. A MarketingSherpa study suggests only 37% of the companies have claimed their free local business listing on one or more search engines, according to a Rio SEO white paper scheduled for release later this week.
  • Social Signs Signaling Relevance In Search
    Similar to Google's announcement Friday that it would downgrade sites with a high number of copyright takedown notices, the engine continues to focus more on what people share, copy and download.
  • What Yahoo's SEC Filings Tell
    Yahoo CEO Marissa Mayer will receive an annual base salary of $1 million, subject to annual renewal, and an annual bonus under Yahoo's Executive Incentive Plan with a target amount of 200% of base salary, according to a recent 10-Q filing with the United States Securities and Exchange Commission (SEC).
  • Google Employee Benefits In The Afterlife
    We have all heard about the free doctor care and the haircuts. I personally witnessed the free gourmet food in the sprawling company cafeterias, and Legos and skateboards to explore the combination of creativity and science, but many might not know that if employees die while employed at Google, the company offers death benefits to loved ones.
  • How To Bid And Beat Amazon At Paid-Search Clicks, Conversions
    Gaining preferred position on the first page of search engine results requires brands to offer up the highest Revenue Per Thousand Impressions for each keyword term. A study released Wednesday from Adgooroo suggests the key to competing in paid-search clicks resides in this equation. It takes us through the process using the most successful bidder, Amazon, as the example.
  • How To Override Google's Ripple Limits
    Google+ Ripples now appears in real-time, but Andrew Devine, Covario senior search engine optimization (SEO) strategist, believes the tool falls short when it comes to analyzing social data. The search marketing agency will release a white paper Wednesday authored by Devine highlighting the limitations. Ripples, an interactive graph, shows who publicly shared a post or URL, comments made, and timeline of the shares, as well as statistics on the URL.
  • How Mars Landing Revisits Next Step In Search Exploration, Internet TV
    Sunday night's Mars landing transmitted over Internet TV reaffirmed the future of television and how Web search will integrate into streaming live broadcasts. It all came down to Curiosity, the most advanced spacecraft sent to another planet, which at just after 10:31 California time sent home to Earth several thumbnail photos of itself on Mars to dozens of scientists waiting for word from the rover at the Jet Propulsion Laboratory, which manages the NASA mission.
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