Agencies and marketing companies have begun to hire managing editors to support content strategies. It's about owning the media, rather than aggregating it. In fact, at the MediaPost Search Insider Summit on Thursday, Troy Lerner, president at Booyah, an online advertising firm, said the company laid off 23 search engine optimization (SEO) link builders to hire a managing editor and editorial team who can manage content.
The keyword term "corporate social responsibility" might seem foreign to some, but the sentiment reflects an eco-friendly and philanthropic-minded business culture. That's how Russ Mann, Covario founder and CEO, would like folks to view the company's ethos and his passion for search engine marketing.
Search marketers have been challenged by whether they should optimize for search engines or consumers, or Web sites for visitors. A recent report tries to put it into perspective as marketers begin to implement more complex processes to remain competitive in the rankings.
Site search, search engine optimization (SEO) and mobile commerce will become the biggest priorities in 2013, according to findings from a survey of more than 450 online retailers released Tuesday.
comScore expects eCommerce sales to rise 17%, reaching $43.4 billion this holiday season, compared with last year. J.P. Morgan analysts, which hosted a call with the data firm Friday, estimate 12% of eCommerce sales coming from mobile, although comScore puts it at 13% for the holiday season.
The steering committee for the Google Web Toolkit (GWT) used to build and optimize Java-based browser-based applications released findings from a survey with 1349 responses to more than 30 questions on the future of the toolkit. Vaadin, the company behind the GWT-based Web framework, published the report.
The Google Shopping site could lead consumers to overpay this holiday season, according to a study published by FusionGPS that analyzes several hundred Google Shopping test searches covering hundreds of items in many categories, from flat-screen TVs to smartphones to movies to books.
CMO Evan Greene of The Recording Academy, the producer of the Grammy Awards, knows how TV and video continue to change search engine marketing. Although he's preparing for tonight's Grammy Nominations Concert Live from Nashville, Greene will join MediaPost next week at the Search Insider Summit to talk about the integration of television, social and search, as 2013 brings the explosion of video content.
Kenshoo and Shoutlet have inked a partnership that integrates paid, owned and earned media. The offering through Kenshoo Social allows marketers to optimize social media campaigns. It also supports cross-channel marketing communications and content marketing. The partnership will give marketers visibility into the impact of owned media assets as well as paid social advertising. It will help brands to better understand how paid and owned social media activity contributes to the purchase process.
Alternative screens allowing consumers to search and find information will become more prevalent in 2013. Screens at gas pumps and in the grocery store checkout line are two examples of the digital out-of-home (DOOH) market missing opportunities to capture consumers through search. Outcast Media, which supports a TV network at the gas pump, calls these consumers "ungettables."