Will malvertising change the advertising industry's view on ad blockers, the software in browsers that prohibit ads from serving up in the Web page?

Raw content. Not the videos, but the topics. The theme for so many of the top video content in YouTube's July Leaderboard. Last month marks debuts from Coffee-mate, Nature Valley, and Nitro Circus Tour, but the one thing that is more noticeable in the top videos in July compared with past months is the way the brands and partner agencies explored creativity to send a message in their content.

Amazon has been running product ads it calls Amazon Text Ads in private beta, a new pay-per-click offering that enables advertisers to create and run text ads on Amazon.com. One beta user describes his experience.

Domain-level links features based on link citation metrics such as quality of links, trust, and domain level PageRank are some of the search ranking factors most influential on google.com, per a study released Wednesday. The study analyzes more than 100 attributes that can help identify factors on pages and sites that have the strongest association with ranking high in query results.

One trend sparking internal conversations at ChannelAdvisor points to rising brand cost per clicks (CPCs) across a few advertisers.

An eBay director of global ecommerce and payments has updated a patent for an algorithm that ranks search query results based on matching language with geographic region. The patent supports search in worldwide electronic commerce, according to the filing with the U.S. Patent & Trademark Office.

Google will reduce the number of advertising options on YouTube on the DoubleClick Ad Exchange, but mobile apps like StarMaker Interactive are developing other ways for advertisers to attract attention to their brands. Here are some tips to optimize video content.

The "multi-layered structure" of the online advertising industry and the rise in mobile phone use to search for information requires companies across multiple industries to step up security precautions, per Google, and Malwarebytes Labs.

Gawker distributed Donald Trump's voicemail number -- and the U.S. Republican presidential candidate turned the message into a marketing opportunity for his campaign.

What does Yahoo want with the fashion shopping Web site Polyvore, where mobile app visitors rose 36% in June 2015, compared with the year-ago month, according to comScore? Here's a hint.