This might only seem fascinating to a tech geek like me, but Google Engineering Manager Rachel Potvin estimates the software needed to run all of Google's Internet services -- from Google Search to Gmail to Google Maps -- spans about 2 billion lines of code.

U.S. apparel advertisers paid an average of $1.28 per click in the first seven months of 2015 compared with an average cost per click of $0.49 for those in the U.K., according to recent data. There are two reasons.

As advertisers plan for the upcoming holiday season, one of the biggest trends highlighted by Merkle RKG is a surge in traffic growth from mobile phones. Click rates rose 97% year-over-year on Google in the early part of Q3, compared with 56% growth in Q2, says Mark Ballard, senior director of research at Merkle RKG.

Irvine and San Diego, California as well as Louisville, Kentucky could become the next three cities in which Google Fiber installs its high-speed Fiber connection service.

Apple announced at its developer conference a slew of search-related features in a variety of products. The ability to search for content on Apple TV through Siri seemed the most notable to me, because of the opportunity to drive advertising and interaction in apps in the background. Apps become the easiest way to measure intent, whether they reside on a phone or on a set-top box.

Google puts a lot of weight in search ranking around relevance. So it didn't come as a complete surprise when I saw a quick survey pop up from the bottom of the page asking for feedback.

When put into dollars and cents, it's pretty incredible to think about the percentage of advertising revenue that Google actually gets from the market. eMarketer released data Tuesday analyzing forecasts and market share for mobile and digital in the Untied States.

What keywords generate the phone call? It turns out many markets don't know. Why? As more media buys go through programmatic channels it becomes increasingly difficult for marketers to track the complete purchase path. The buying gets done based on automated rules and reporting structures, but the path doesn't consider phone calls.

How can marketers use native, video, and other media in non-branded keyword campaigns to influence consumers to search for specific brands?

Wikipedia has banned editors from 381 blackhat user accounts getting paid to post and maintain promotional content to the online encyclopedia after the site's CheckUser group identified "sock puppet" editors creating promotional articles, and inserting promotional external links.