A picture gets brands only so far, but telling a story through an experience opens the world to discovery and searches, providing an opportunity to expand on local, earned and paid-search advertising campaigns.

While it's a day to celebrate mom, women still spend the majority of the money when it comes to gift giving on that day. In fact, women spent 18% more than men on gifts for Mother's Day 2016, up 13% compared with the prior year, according to data released Friday.

Google will lose about $35 million in advertising revenue as a result of its ban on payday loan ads to protect searchers from predatory lenders, according to research released Thursday by AdGooroo, a Kantar Media Group company.

A group of Google employees has proposed a set of emoji to the Unicode Consortium -- the body that approves new emoji -- representing professional women in the modern workforce. The 13 range from businesspeople to heath care workers and scientists, and even rock stars.

Most mobile users look at their email on the phone or glance at Facebook posts within 29 minutes of rolling and reaching to turn off the alarm, according to data released Tuesday.

Aaron Levy, client strategy at Elite SEM, closed the MediaPost Search Insider Summit talking about himself to demonstrate what type of search targeting persona not to use and the importance of getting beyond the keyword when it comes to targeting consumers through search.

Using first-party data to target consumers with personalized messages can make or break a campaign. Each of the search engines -- Bing, Google, Yahoo -- use pixel-placement technology, but brands and their agency partners say there are many challenges to getting it spot on. The benefits, however, outweigh the trials and tribulations. Here's how.

Voice search makes more sense to people who do not like technology -- so much so that 25%, or one in four searches on the Windows 10 taskbar using Bing are voice queries. It takes people out of the box and allows them to interface with the machine in a more conversational way. Melting away the interface makes people feel more comfortable conversing with technology.

It may sound a little philosophical, but data improves the customer experience when it becomes accessible to all parts of an organization, and it also makes employees rethink processes inside the company.

Google reported on Monday that Web sites being hacked rose 180% in 2015 compared with the prior year. To combat the issue, the company released a hacked spam algorithm in October 2015, which removes the majority of those issues.