Results for 2006
  • Moms Relax With Magazines, Trust Them, Along with Newspapers
    According to the Parenting Group's 24/7 MomConnection study, in a typical week almost 100% of moms have watched TV, been online, listened to the radio or received a direct mail promotion; 91% of moms shopped at a retail store; 88% of moms have read a magazine; and 86% have used a cell phone. And, moms are using emerging media, but not on a regular basis - in a typical week, only 33% have watched video-on-demand, 32% have read a blog, and 17% have listened to an iPod.
  • Data Services Too Expensive For Wireless Subscribers
    According to an IDC survey of more than 2,500 American wireless subscribers and customers, 72.5% of respondents did not use any data services outside of messaging in the third quarter of 2006. The report shows that, though Americans are big spenders when it comes to entertainment content and services for consumer electronics such as the Xbox, Apple's iPod, personal computers and high definition TVs, they show less enthusiasm for purchasing entertainment services created for their wireless mobile devices.
  • Newspapers Are the Preferred Medium for Affluent Empty Nesters
    The seventeen million empty nesters in the 87 markets surveyed regularly by The Media Audit are 45 or older and very affluent, indexing about 100 points above the market average of 100 in almost every income category beyond $50,000.
  • Holiday eShopping Index Up 20 Percent
    Nielsen//NetRatings announced that visits to the Holiday eShopping Index grew 20 percent year over year in the week ending December 10th, from 469 million to 563 million. Toys/Video Games was the fastest growing product category during the same time period, with visits increasing 49 percent. Books/Music/Videos was the second fastest growing product category year over year, increasing 46 percent, followed by Consumer Electronics with 27 percent growth.
  • Disney and Nickelodeon Top Sites for Kids Toys
    A deeper drilldown into demographics, advertisers, ad types, sizes and delivery for online kids holiday shopping
  • Local Newspaper Website Users Bigger Spenders Online
    A new analysis by Scarborough Research, finds that newspaper website audiences are more likely than average Internet users to be avid online shoppers, spending more than the average Internet user on online purchases. In five local markets studied, Sacramento, Houston, Providence, Orlando, and Kansas City newspaper website readers are more likely than other Internet users to be spending upwards of $1,000 online annually.
  • New Media Keeps the Mobile Nomadic Consumer "Connected"
    According to an analysis of BIGresearch's Simultaneous Media Studies, today's consumer feels a need to stay connected and that need is driving the adoption and usage of new media. Consumers' usage of TiVo/Replay TV, Satellite Radio and IPOD/MP3 Players lead the way with regular usage for TiVo/Replay TV up 88.1%, 79.9% for Satellite Radio and 72.1% for IPOD/MP3 increasing from SIMM VI to SIMM VIII. Meanwhile, traditional media usage is declining as consumers seek to integrate new media options into their busy lifestyles
  • Direct Mail Services Spending Projected to Grow At 6.8 Percent Annually
    According to a new White Paper by the Winterberry Group, the Executive Summary concludes that the direct mail marketing industry enjoyed another year of robust growth in 2006 as total spending on U.S. direct mail services reached $60.6 billion, an increase of 7.5 percent from 2005 estimates. A number of factors-including the relative ease with which mailers absorbed a 5.4 percent postal rate hike and the lack of high-performing alternative channels-helped maintain this solid pace of growth, despite the emergence of several significant marketplace constraints, including increases in raw material and logistics costs.
  • More New Online Buyers, Spending More, Account for Holiday Spending Increase
    According to a recent comScore Networks report on consumer online retail spending, online sales reached $12.42 billion during the period November 1st through December 3rd., an increase of 25 percent versus year ago. They conclude, hovever, that this gain is being driven by a 17 percent increase in the number of online buyers, coupled with a 7 percent increase in the average dollars spent per buyer.
  • Print Advertising in Business Media Steady for the Year
    American Business Media (ABM), founded in 1906, the association of business information providers, recently released data on September year-to-date print ad pages showing that pages and revenue have seen stable performance through 2006, with an increase of 1.11% and .9%, respectively.
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