Results for November 2005

Charity and Gas Refocus Holiday Spending Plans
According to the 20th Anniversary Holiday Mood Survey, by Deloitte & Touche, of retail spending and trends this holiday season, Americans will spend their money on holiday entertaining at home, non-gift clothing and holiday furnishings, as well as continued charitable contributions for hurricane and earthquake victims. 68 percent of households surveyed said they plan to spend the same or more during this holiday season compared to last year.» 0 Comments
Higher Ups Down Under
The elite of Sydney are the Asia Pacific's heaviest credit card users and spenders, according to the 2005 Synovate PAX media survey. About 87% of affluent Sydney residents have a credit card, higher than the regional average of 69%. Wealthy Sydney-siders are charging an average of $2,214 to a credit or charge card per month, far higher than the regional average of $1,253 per month.» 0 Comments
Cyber Monday Catching Black Friday
According to the Shop.org/BizRate eHoliday Mood Study 2005, 77 percent of online retailers said that their sales increased substantially last year on the Monday after Thanksgiving, a trend that is driving serious online discounts and promotions on Cyber Monday this year.» 0 Comments
Teens Read Newspapers, Spend Parents' Money, and Back-Off Brands
According to a study by Teenage Research Unlimited for the Newspaper Association of America, teens do read newspapers. Fifty-four percent of them spent one or more hours reading a newspaper in the past week. This study was designed to better understand the teen readers so that newspapers and marketers will be better prepared to create attractive content.» 0 Comments
TV a Prime Information Source for Hispanic Americans
According to the results of the recent GfK NOP Hispanic Media and Entertainment study, Hispanic Americans are two to three times more likely than the general population to turn to television as their primary source for entertainment-related information. 64% said they rely on television to learn about new movies coming to theaters, and 48% said they turn to TV to learn about upcoming concerts and sporting events.» 0 Comments
Consumer Intentions: Turn Down the Heat
According to the Consumer Intentions and from BIGresearch, consumers will be keeping a wary eye on their home heating bills this holiday season, and when asked what they would do if their home heating bill increased by 50%, almost 2/3 say "turn down the thermostat" and 62% say "wear heavier clothing." When it comes to Holiday shopping, only 36.9% said the cost of heating their home would have no effect on their holiday shopping.» 0 Comments
HDTV Price Out of Range of Average US Household
New consumer research, "HDTV: Awareness, Interest and Intent to Purchase 2005," from Leichtman Research Group, reports that the percentage of households in the United States that have a high definition-capable TV set grew from 7% a year ago to 12% at the end of the third quarter of 2005. Growth has largely been spurred by decreasing prices, as the mean reported purchase price of new HDTV sets bought in the past year was one-third less than prior HDTV purchases.» 0 Comments
Online Newspapers Grow to Reach One Out of Four Internet Users
According to Nielsen//NetRatings @ Plan Fall 2005, newspaper Web sites grew 11 percent year-over-year to 39.3 million unique visitors in October 2005, comprising 26 percent of the active U.S. Internet population, or one out of every four Internet users. The increase exceeds the growth of the active Internet universe as a whole, which rose three percent year-over-year.» 0 Comments
Automotive on the Internet Plus Demographics, Advertisers and Ad Types
A deeper drill down into automotive Internet destinations, demographics, advertisers, ad sizes and types» 0 Comments
Drilldown on Internet Advertising Presence for Videos, Movies and Theatres
A deeper look at ad sites, viewer demographics, ad types, sizes and delivery for videos, movies and theatres» 0 Comments
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