Results for August 2005

Most FSI Coupons in 2005 First Half Since 1995
According to the recent Marx FSI Trend Report, during the first six months of 2005, more than 136 billion coupons were delivered via Free Standing Inserts (FSIs) in Sunday newspapers, up 2.3 percent from the same period one year ago. That is the largest number of FSI coupons distributed in any half year since 1995» 0 Comments
The Computer is Fast Becoming The Entertainer
According to the finding of a recent BURST! Media survey of 13,000 web users, 14 yrs. and older, the personal computer is rapidly replacing other ubiquitous appliances such as the telephone, radio and television as the household's tool of choice. Entertainment that used to be accessed on separate appliances is increasingly being played on the computer.» 0 Comments
Bloggers Are Younger, Wealthier and High Speed Connected
According to a comScore Networks report detailing the scale, composition and activities of audiences of Weblogs, commonly known as "blogs," nearly 50 million Americans, or about 30 percent of the total U.S. Internet population, visited blogs in Q1 2005. This represents an increase of 45 percent compared to Q1 2004.» 0 Comments
General Community Sites Up Most in June Online Advertising
Nielsen//NetRatings, and its AdRelevance service, reporting June 2005 estimated online advertising revenue and spending, found that general community Web sites made the largest year-over-year leap to $33 million with a 214 percent growth.» 0 Comments
Mobile Video Needs New Ad Models, But Not Soon
In a recent summary release of a Mobile Media Study, Forrester Research reports that TV-on-handset will render the standard programming 30-minute grid useless, as consumers will look to fill incongruent blocks of time with available media. This means 10-minute episodes to watch online at the DMV, 1-minute basketball highlights from last night's game, or 45-minute dramas to enjoy on a long commute.» 0 Comments
Disability Travelers Eat Out But Need More Room Between Tables
The Open Doors Organization (ODO) in cooperation with the Travel Industry Association of America (TIA) and Harris Interactive, released the findings of its 2005 research study of the disability travel market. This follow-up to ODO's study of 2002 on the spending trends and market scope of U.S. adults with disabilities finds that more than 21 million adults with disabilities traveled for pleasure and/or business.» 0 Comments
Consumers Unhappy With Web Site Simply Go Away
A new survey by Hostway Inc., conducted bu TNS, reports that more than 70% of consumers said that they're unlikely to purchase from, or even return to, a web site after encountering a pet peeve. And, because only 25% of consumers say they'll complain to the companies about their pet peeves, the use of features that annoy consumers may be having a negative impact that's difficult to trace or measure.» 0 Comments
Blogs, IM's and PicPhones Influence African American and Hispanic Purchases More Than Whites
According to BIGresearch's 2005 Simultaneous Media Survey (SIMM VI), African Americans and Hispanic consumers are adopting new media as an influence on their purchases. A higher percentage of African Americans and Hispanics than Whites say new media, such as blogging, instant messaging, and picture phones have an influence on their purchase decisions for Home Improvement, Grocery, Telecom, and Apparel, among other categories.» 0 Comments
Handheld Device Shipments Keep Going Down, But Innovation Goes Up
According to IDC's Worldwide Handheld Qview, the worldwide market for handheld devices experienced its sixth consecutive quarter of year-over-year decline in the second quarter of 2005. Device shipments decreased 20.8% compared to the same quarter one year ago and fell 8.5% sequentially in 2Q05 to 1.7 million units.» 0 Comments
TV Watching Will Be Influenced by Future Technology
The recent Forrester report, "The State Of Consumers And Technology: Benchmark 2005," from more than 68,000 North American households and combined with data from the seven previous years, shows by 2010, 62 percent of US households will have broadband access to the Internet, 53 percent will own a laptop, and 37 percent will use a digital video recorder (DVR) to gain control over how and when they watch TV.» 0 Comments
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