According to Jumptap, in its MobileSTAT Report for the month of September, rich media ad units provide significant lift in mobile click-through rates, compared to advertisers' use of standard mobile ad units such as banner ads. In an experiment, Jumptap reviewed more than 300 million campaign impressions, across several major Fortune 1000 advertisers that ran both rich and standard media with similar creative and messaging.
A recent analysis by NM Incite and Nielsen shows how social media continues to influence how consumers interact with brands and share content every day, as TV viewers leverage social media as a platform to talk about and engage with TV content. These conversations are not only opening new channels for consumer engagement with their favorite TV shows and fellow fans, but also are providing insight into which viewers are driving the conversations and when, says the report.
New research from GroupM Search, with research partner Kantar Media Compete, reveals that 86% of buyers who purchase in-store use generic terms on search engines to inform their purchase decision. The study, featuring RadioShack, Audi, and a national entertainment brand, also shows that when a shopper conducts a search online and clicks on a link, 90% of those clicks are on the organic listings of a search engine results page.
According to a new study and analysis by Eccolo Media, with Global Marketing Insite, of U.S. C-level executives, decision makers and influencers consume a wide variety of content when considering a technology purchase. Of the five major collateral types covered in the 2010 survey, three showed a significant decline in consumption over the last 12 months.
In a just released white paper from Covario, reporting on the Facebook health of 100 leading advertisers, Coca-Cola ranked the world's No. 1 brand, with a following on Facebook of 34 million fans, growing at a monthly rate of nearly 3%, posting seven times a month, each garnering more than 235 comments and nearly 1,750 "likes."
According to the National Retail Federation's 2011 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch, holiday shoppers say they plan to spend out an average of $704.18 on holiday gifts and seasonal merchandise, down slightly from last year's $718.98. The report is forecasting overall holiday retail sales to grow 2.8% during the months of November and December to $465.6 billion.
Arbitron announced highlights from its September 2011 National Radio Listening Report that shows radio added more listeners versus the September 2010 report, with an additional 1.7 million listeners aged 12 and older tuning in on a average week. The number of persons twelve and older listening to radio each week now reaches an estimated 241.4 million, representing 93% of the population twelve and older.
According to new consumer research from Leichtman Research Group, about 44% of American TV households now have at least one digital video recorder, up from 8% in 2005, and 62% digital cable subscribers now use video-on-demand at least monthly versus 52% a year ago. However, about 90% of all TV viewing in the U.S. is still via live TV, says the report.
According to the 2011 Chief Marketer Social Marketing Survey, 73% of respondents say they now incorporate social messaging into their campaigns, up from 64% who said the same thing last year. A further 15% say they expect to launch social initiatives in the coming year, leaving only 10% who say they will not be social 12 months from now, or who are not sure.
According to the 2011 Cone/Echo Global CR Opportunity Study, ten thousand consumers in major countries around the globe are demanding a higher level of responsibility by companies in dealing with societal issues. The research is supplemented with insights from some of the world's foremost thought leaders on corporate responsibility.