Results for January 2001

Internet Advertising Outside the Box
Internet Advertising Outside the Box

The AP filed a release, reported in the Kansas City Star Monday, discussing the subject of the recent intense scrutiny of Internet advertising. During the third quarter of 2000, Internet advertising experienced its first-ever dip in revenues. Meanwhile, click-through rates, once touted as the best gauge of banner ad effectiveness, continue to decline.

Richard Hopple, chairman and CEO of Unicast Communications, notes that much current Internet advertising is failing to reach consumers, which necessitates looking for something that reaches people more forcefully than a banner ad. "People will close (traditional) ads. They won't ...» 0 Comments

Sit Down and Read the Computer
Sit Down and Read the Computer

Ty Levine, senior director of marketing for RealCities.com, a regional news portal said "we realized 10 or 15 years ago that this new generation would not be waking up with a cup of coffee and sitting down to read the newspaper like their parents did."

A recent release by International Demographics, Inc., through their syndicated survey by The Media Audit, shows that newspapers are attracting to their web sites an audience which complements their traditional/print subscriber base.

Bob Jordan, co-chairman of the media rating service, points out that in the most ...» 0 Comments

Study Says Keep it Relevant and Contextual
Study Says Keep it Relevant and Contextual

Contributing writer for Direct Marketing News, Christine Blank points out that, though the current wireless ad market appears bleak, the future promise is capturing the attention of marketers. The article indicates that the Yankee Group, Boston, predicts a $6 billion wireless ad market in 2005, while London-based Ovum Inc. includes ads, e-commerce and content subscriptions to reach $42.5 billion in 2005.

According to Yankee Group senior analyst Adam Zawel tests are under way to determine the best ways to market to wireless customers in the future. But, because wireless advertisers are ...» 0 Comments

Magazines - A Banner Year Without Banners
Magazines - A Banner Year Without Banners

According to the Publishers Information Bureau, magazine advertising revenue continued a steady rise in 2000, with a 14.0% increase to $17.7 billion, and ad pages a 10.1% increase to 287 thousand. Revenue for December was up 14% over 1999, the highest year-end growth increase since 1985.

For the year 2000 comparison to 1999, leading gainers were:

 +-------------------------+----------+----------+ | | % Dollar | % Page | | | Increase | Increase | +-------------------------+----------+----------+ | - Technology | 38.0% | 45.3% | | - Media & Advertising | 36.3 | ...» 0 Comments
Now You Can Reach 'em Down on the Farm
Now You Can Reach 'em Down on the Farm

According to a recent eMarketer article, the Employment Policy Foundation (EPF) reports that 54.5 million (51%) of US households have at least one computer. The EPF predicts that by November 2002, 68.2 million US households will have computers and 66.9 million will have a computer and internet access.

Millions of US households
with Computer and Internet Access

 +----------+----------+--------------+ | | Computer | Computer and | | | | Internet | +----------+----------+--------------+ | | | | | Nov 2002 | 68.2 M | 66.9 | | Aug 2000 ...» 0 Comments
This is Your Country
This is Your Country

The stage is set for young professionals, members of the X and Y Generations to exert increasing influence on corporate cultures around the world. According to the Bureau of Labor Statistics, 22 million people older than 45 (the "Boomers") are projected to leave or retire from the workforce between 1998 and 2008, and there are only 19 million in the worker pool between 25 and 44 available to fill these jobs.

Well said in an article in the November Presentations Magazine, the kid in the corner at your next presentation may be the president ...» 0 Comments

Net Costly for Inner City
Net Costly for Inner City

A recent survey by FleetBoston shows that residents of inner-city households with incomes of $40,000 or less are very interested to learn how to use the Internet, but cite a lack of familiarity with the Web and the high cost of equipment as reasons for not connecting.

The study, which polled 1,600 residents from urban areas such as Boston and New York's Harlem, found that 56% knew very little about the Net while 80 percent said they would be willing to learn if given the opportunity. "The survey points out that the digital ...» 0 Comments

Buying Low and Selling High(er)

Just a few facts from various sources this week, including the Boston Consulting Group, Shop.org, Nielsen//NetRatings and Media Metrix gives us a look back at ad expenditures and customer acquisition costs last year.

During 2000, the portion of the advertising budget spent offline declined steadily, dropping to 51 percent in the first quarter, 41 percent in the second quarter and 36 percent in the third quarter, compared to 62 percent of the marketing budget in 1999 on offline media campaigns, including magazine ads and television commercials.

Higher average consumer spending in 2000, ...» 0 Comments

Buying Low and Selling High(er)
Buying Low and Selling High(er)

Just a few facts from various sources this week, including the Boston Consulting Group, Shop.org, Nielsen//NetRatings and Media Metrix gives us a look back at ad expenditures and customer acquisition costs last year.

During 2000, the portion of the advertising budget spent offline declined steadily, dropping to 51 percent in the first quarter, 41 percent in the second quarter and 36 percent in the third quarter, compared to 62 percent of the marketing budget in 1999 on offline media campaigns, including magazine ads and television commercials.

Higher average consumer spending in 2000, ...» 0 Comments

Trends Changing the World - Part 2 of 2
Trends Changing the World - Part 2 of 2

Here is part 2 of excerpts from 'The Futurist' – continued from yesterday. Again, there's probably something important buried in here that will be extremely helpful to a marketer, planner or buyer for the development of strategies in the future. We do encourage you to read the whole report.

For four decades, Forecasting International Ltd. has conducted an ongoing study of the forces changing our world. Veteran forecaster Marvin J. Cetron of Forecasting International Ltd. and science writer Owen Davies describe some of these trends for our long-term future: ...» 0 Comments

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