There were 204,919 brand occurrences on cable and broadcast networks between January and June of this year, according to Nielsen Product Placement Service. The most prevalent placement type on broadcast television was "foreground" which represented 30% of all product placements.
The survey found that online sources are among the top three media choices for election information for 80% of online voters.
J. Walker Smith, president of Yankelovich, concludes that "While (consumers) are highly aware of environmental issues due to the glut of media attention... 'going green' in their everyday life is simply not a big concern or a high priority."
Though 36% have spent at least some of their rebate, 38% indicate how they intend to spend more, suggesting promotional opportunities remaining to marketers.