Results for October 2006
  • Branding and Photos Grab E-Readers Attention
    According to a new study from e-mail services provider Silverpop Systems Inc, reported by Internet Retailer, branding in an e-mail subject line is critical to campaign success, worth an open rate that's 32% to 60% higher than when the e-mail doesn't have such branding.
  • DM to Bolster Economy in 2007
    The Direct Marketing Association, in presenting the findings from their study, The Power of Direct, at the recent DMA06 convention, said that DM driven sales are expected to slow somewhat in 2007, but not as much as total US sales.
  • Yahoo!, MSN and AOL Top Financial News Destinations
    A deeper look at the sites, demographics, advertisers, and ad specs for Financial News and Information Internet sites.
  • Branding Value At US Tennis Open
    Relay, an affiliate of Publicis Group, reported a unique measurement on branding placements during the Men's and Women's Singles during the US Open Finals, noting that Lexus and JPMorgan Chase took top value among brands that invested in sponsorships. Lexus, through branding placements on in-stadium signage, net logos, onscreen graphics and player clothing, received more than $13.5 million in broadcast advertising value during the broadcast of the Men's Singles finals.
  • Visits and Streams Not Equal For Advertisers
    comScore Media Metrix, announced the results of an analysis of worldwide video streaming activity from YouTube.com, confirming that an average of 100 million video streams were served per day in July 2006. More than 63 million people (Age 15+) worldwide visited YouTube.com, 16 million of whom came from the U.S. On a daily basis, the site attracted an average of 6.2 million visitors worldwide, with 1.6 million residing in the U.S. The site also ranked as the 17th most visited property worldwide during the month.
  • 68 Million Consumers Still "Let Their Fingers Do The Walking" on the Web
    According to a recent comScore report focusing on Internet Yellow Pages searches, 68 million U.S. Internet users performed an Internet Yellow Page (IYP) search online in July.
  • Fuel Down, Confidence Up
    According to the BIGresearch October Consumer Intentions and Actions Survey, consumer attitude towards the economy continued to improve in October. 49.9% of the 7,623 consumers in the survey said they were confident or very confident in chances for a strong economy in the next six months, which is up from 43.4% in September.
  • Teens Shift From IM Buddy Icons to Social Networking
    Nielsen//NetRatings recently announced that over a three-year period, the top sites among teens 12-17 have shifted from those offering a selection of instant messaging buddy icons to those providing assistance with social networking profiles and page layouts.
  • Almost All Affluent Working Women Turning to the Internet
    According to new research by The Media Audit, affluent working women with family incomes of $75,000 or more are growing in number and 94.3 percent access the Internet during an average month. From 2004 to 2005 the percent of affluent working women making five or more purchases on the Internet increased from 54.1 percent to 56.6 percent. The percent making 12 or more purchases in the same years increased from 30.0 percent to 32.2.
  • Ad Inserts and Circulars Major Influence on Clothing Shopping
    According to the new Vertis Communications Customer Focus Fashion study, 51 percent of adults use advertising inserts or circulars to decide where to shop for clothing items. Jim Litwin, vice president of market insights at Vertis Communications, said "...despite demographic similarities, consumers are unique individuals with different values and personalities influencing their habits. In order to connect with consumers on a personal level, it is important for marketers to understand these groups and their motivations..."
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