Results for February 2009
  • Lower Income CPG Shopper Growth Outpacing Others
    According to a study from by Resources, Inc., lower-income households' Consumer Product Goods spending growth is outpacing higher income households' in the United States and will generate $84 billion in incremental CPG spending during the next decade. They shop more frequently than other income groups, but spend less per trip.
  • Advertising To Social Networkers Tricky
    A recent study by InsightExpress, exploring participation trends across social networks, as well as how receptive their members are to advertising, found that 43% of the online population reports using a social networking site. And, no matter their age or number of profiles, social networkers see advertising as a hot topic.

    An almost simultaneous study by Netpop , "Social Networkers US," shows that social networkers are much more likely to shop and spend more online than their non-contributing peers. Social networkers buy a variety of products and services and spend an average of $101 online per month, the study ...

  • Two Thirds Purchased Products Offline From Retail Company Email
    According to new survey research from Epsilon, The benefits of permission-based email marketing campaigns have a significant impact on purchasing behavior and consumer loyalty in the bricks and mortar world. The reports says that 57% of consumers feel they have a more positive impression of companies when they receive email from them, and 50% said they're more likely to buy products from companies who send them email, whether their purchases are online or at a place of business.
  • Measurable Returns Becoming Ad Criteria for 2009
    The Vertical Search (B2B) Report 2009, published by Econsultancy and sponsored by Convera, based on an online survey of more than 500 media and internet professionals, shows that the need to find information quickly is the main advantage of vertical search engines from the perspective of business users. 67% of the respondents say that quicker to find desired information is a major benefit of vertical search; 65% say more relevant information; 64% feel that focus on specific business interests and workflow is a significant benefit.
  • Mobile Internet Predicted Up in '09, But Not Ads
    MEF recently releasesd its Top Ten 2009 Mobile Entertainment trends including the 'iPhone effect' and greater pricing transparency for consumers, but predicts that mobile advertising will not "take off." The report notes that, though the $25 billion global mobile entertainment industry has weathered and prospered through hard times as well as good, 2009 will be a year in which almost a decade of investments begin to deliver returns.
  • Job Search, Coupons, Politics and Classifieds Led Digital Site Growth in 2008
    According to the comScore 2008 Digital Year in Review Report, the job search category ranked as the top-gaining site category for the year, up 51% to nearly 19 million visitors in December 2008, as the millions of Americans affected by the deteriorating job market sought online job resources for assistance. Other top-gaining categories in the report included coupons, up 46% to 31.6 million visitors, politics, up 43% to 12 million visitors, and classifieds, up 27% to nearly 53 million visitors.The study shows that U.S. Internet users viewed a total of 4.5 trillion display ads (not including video) during the past ...
  • Marketing Plans Take a Beating
    A new survey from the ANA (Association of National Advertisers) shows that the recession had a more profound effect on the marketing industry than predicted just six months ago,. Following up on a survey conducted in August, the second survey conducted on this topic reveals that more companies are identifying cost savings and reductions (93% as opposed to 87% six months ago) and that 37% of respondents today plan to reduce budgets by more than 20%, up substantially from the 21 % of respondents in the first survey.
  • Women's Favorites On TV
    According to the E-Poll monthly study evaluating daytime programs, daytime drama viewers are most likely to say they watch the entire episode of their program compared to other daytime program, and are most apt to talk about their show and recommend it to others. Court shows are next most likely to be watched in their entirety (47% "watch the whole show"), while talk shows generate more word of mouth (48% "talked about show" and 26% "recommended show")
  • eMail Tops Online Ad Budget Change in '09
    According to a survey of marketing executives by Datran Media, E-mail leads all other channels by a wide margin in terms of performance for their companies. 80.4% of more than 3,000 executives surveyed chose e-mail as a strong advertising performer, compared to 56.8% who chose search, the second leading performer.
  • Bi-lingual Hispanics Live With Ease in Both Worlds
    According to a recent Ipsos U.S. Hispanic Omnibus study, U.S. Hispanics, regardless of whether their language preference at home is English (43%), or Spanish (52%), are turning to either language to meet their needs. When Hispanics turn on their televisions over half of them are tuning into an English language program.

    Younger viewers are not the dominating presence in front of the English language small screen. Hispanics, aged 18-34, are actually less likely (54%) than older Hispanics, aged 55+, to prefer English language television (61%).

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