Results for September 2007
  • Consumers Say That Multichannel Marketing Should Be Transparent
    The Direct Marketing Association's report, Multichannel Marketing in the Catalog Industry, reveals that nearly 70 percent of respondents reported increased multichannel sales over the prior year, and 59 percent reported increased catalog circulation in 2006.
  • Most Americans Say Green Advertising is "Just A Marketing Tactic"
    According to an Ipsos Reid study conducted this spring on behalf of Icynene, seven in ten Americans either 'strongly' or 'somewhat' agree that when companies call a product "green" (meaning better for the environment), it is usually just a "marketing tactic". Consumers appear to be wary of companies who label their products as being green, or environmentally friendly, acknowledges the report.
  • Trouble in River City - Measuring Trust
    According to the latest American Pulse Survey by BIGresearch, only 2.6% of the 3,978 respondents say members of Congress are trustworthy and 2.2% say the same for the Senate.
  • Rationale For Mobile Advertising Growth
    A recently released U.S. mobile advertising forecast by The Kelsey Group indicates that the U.S. mobile ad market will grow from US$33.2 million to US$1.4 billion in 2012, a CAGR of 112 percent. The Kelsey summary concludes that the potential of mobile advertising is about change, though for years forecasters and pundits have touted the potential but U.S. market has failed to materialize.
  • Half of Online Financial Applicants Had No Intention of Completing Forms
    Based on behavioral data from comScore's panel of more than 2 million people worldwide, and an email survey of 568 applicants who had abandoned an application for a financial product online, the study reports that of those who initiated an online financial application but did not submit it, 49 percent said that they had no intention of completing the application.
  • Vehicle Buyers Planning-To-Purchase Outlisten The Average Adult On the Radio by 20%
    One of the findings, in a just released report from The Media Audit, shows that adults who plan to purchase a domestic vehicle in the next twelve months spend 196 minutes per day listening to radio, compared to 162 minutes per day for the average adult. Furthermore, says the report, adults who plan to purchase vehicles priced over $30,000 are among the heaviest radio listeners. More than 27% of these consumers spend three hours or more per day listening to radio, a figure that is 24% higher than the market average.
  • Relevant Advertising (Behaviorally Targeted) Yields More Receptive Prospects
    Revenue Science, Inc. announced the results of a study on consumer receptivity to online advertising, conducted by JupiterResearch, that found that more online consumers are consistently more receptive to behaviorally targeted ads than to contextual advertising, outperforming contextual by as much as 22 percent in some categories.
  • Nine Billion Videos Viewed Online in July
    According to a comScore recent release, nearly 75 percent of U.S. Internet users watched an average of three hours of online video during the month of July, with Americans viewing more than 9 billion videos online.
  • Thompson Gets the Hits
    Hitwise announced that Republican presidential candidate Fred Thompson's website, www.fred08.com, was the most visited website among all presidential candidates for the week ending September 8, 2007. Thompson received 34 percent of US visits amongst all the presidential candidate websites for that week.
  • Core Ad Spending Facing Challenges While Web, Outdoor and Cable Up
    According to data released recently by TNS Media Intelligence Total advertising expenditures in the first half of 2007 slipped by 0.3 percent to $72.59 billion versus the same period in 2006. Steven Fredericks, president and CEO of TNS Media Intelligence, said "For the first time since 2001, media advertising expenditures have declined for two consecutive quarters... the overall results reflect weakness across a wide range of industries and advertisers... we expect core ad spending will continue to face challenges during the second half of the year."
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