Results for October 2002

Defense Beats Health and Fashion Beats Food, But Not by Much
The Nielsen//NetRatings audience measurement data for the week ending October 13th shows activity for Government, Non-Profit, Home and Fashion Sites. Not surprisingly, a few more males frequent the Government sites, whole the women dominate the Home and Fashion category.» 0 Comments
Streaming Radio Still Up For The Year; Men Dominant Listeners
MeasureCast, Inc. announced that Internet-only station RADIOIO, simulcaster Virgin Radio, and Internet radio network Clear Channel Worldwide led the MeasureCast charts for the week of September 29. Of the top 25 stations measured by MeasureCast, 13 streamed more hours during the week of September 29 than they did a week earlier. Seventeen stations attracted larger audiences.» 0 Comments
Weather: You Can't Change It, But You Can Watch It
Among the latest findings in comScore Media Metrix' Week on the Web, weather information sites have become important destinations for tens of millions of Internet users each month. Interestingly, geography matters: Internet users in the U.S. Pacific Census region - which has a steadier climate - are 24 percent less likely to visit the Weather category versus the total U.S. population. Conversely, users in the Eastern regions of New England, Mid-Atlantic and South Atlantic - with more dramatic changes in climate - collectively are 14 percent more likely to visit these services.» 0 Comments
Where Would You Like to Live?
Every year at this time, The Harris Poll asks Americans which state they would choose to live in, not including where they live now. For the last five years, Florida has received the most votes, usually followed by California or Colorado. This year, for the first time since asking this question in 1997, California moves into top place, pushing Florida into the number two position. Hawaii retains its place in third, followed by Colorado and North Carolina.» 0 Comments
Over One Fourth of Online Population Visits Music Sites
Nielsen//NetRatings reports that more than 32 million surfers, or 27 percent of the active online population visited a music site during the month of August 2002. Despite a host of legal challenges that continue to affect the sector, traffic remains strong as music fans look to the Web for access to free and paid music content.» 0 Comments
Cautious Holiday Consumer Looking For Sales and Discounts
Consumers looking for great bargains this holiday season will not be disappointed, according to the findings of a new National Retail Federation (NRF) survey. The NRF 2002 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch for NRF, also indicates consumers plan to spend an average of $649, an increase of 2.6 percent from 2001 projected spending.» 0 Comments
Growth in US Affluent Online
According to a recent report from Nielsen//NetRatings, US households making annual salaries of between $100,000 and $150,000 represent the fastest growing income group online, rising by 20% between September 2001 and September 2002. Following close behind, reports Nielsen, is the income group of those making between $150,000 and $999,999, increasing by 14% over the same period of time.» 0 Comments
Keeping Up With Email Addresses
According to a report from Return Path and NFO WorldGroup, 49% of US adults changed at least one of their e-mail addresses. In fact, the companies report that the annual churn rate for e-mail addresses is 39%. The two main reasons that people say they change their personal e-mail address are to get away from SPAM (16%) and because they have changed internet service providers (48%). Most people who change their work e-mail address do so because of a job change.» 0 Comments
Lifestyle and Finance Sites For 1st Week in October
Disney lifestyle is as big as Match and Ancestry combined, suggesting where you are may be more important than who you are. And, significantly more women visit the Family and Lifestyle sites than men. It's about equal in gender measurement in the Finance category, with no single site dominant.» 0 Comments
Women Listen To Radio For Music, But Really Want Something Else
A segment of a study by Arbitron/Joint Communications of American women radio listeners, focusing on 18- to 54-year-old females who listen to radio, finds that one group of women (approximately 11% of all radio listeners) really drives "contesting", and those women share certain expectations from radio. In the study, factors (correlated variables that help identify the driving forces that motivate listeners) are linked to reasons for tuning in to radio and tuning out of radio to issues of personal importance.» 1 Comments
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