According to research by MORI Research for the Newspaper Association of America, almost two-thirds of American adults actively check advertising at least weekly for things they might want to buy, but they are selective about when and where they check advertising.
Working mothers, according to The Media Audit, are spending less and less time with television and newspapers but, radio, the Internet and direct mail still command their attention. According to Bob Jordan, president of International Demographics, producer of The Media Audit. "There are approximately 20 million working mothers in the 87 metropolitan markets we survey, and they have a newspaper index of 60 which is 40 points below the market average of 100. Television has an index of 81."
The fourth annual National Retail Federation (NRF) Gift Card Survey, conducted by BIGresearch, found that gift card sales will total $24.81 billion this holiday season, an impressive $6 billion increase over 2005. Furthermore, the average consumer will spend more on gift cards than they did last year ($116.51 vs. $88.03 in 2005).
A recently released study by ROIResearch quantifies the impact online Search has on offline purchase behavior in traditional retail outlets. In this particular study, among general consumers, Search accounts for 49% of online purchases and 42% of retail purchases.
According to Publishers Information Bureau (PIB), total magazine rate-card-reported advertising revenue for the month of October increased 1.9% compared to the same month last year, closing at $2,391,918,204, Ad pages totaled 24,313.22, at -1.2% against October 2005. From January through October, PIB revenue closed at $19,336,025,648, an increase of 4.1% over the same period in 2005, with ad pages totaling 197,854.97, gaining 0.4% over the previous year.
A deeper look at favorite sites for news and events on the internet, looking at reader demographics, advertisers, ad sizes and delivery.
According to BIGresearch, for consumers 18 years or older, life events such as having a baby, getting married or divorced and retiring can have an impact on consumers' purchasing behavior. Understanding the behavior shift, plus the media that these consumers say influence their purchases, can be a key element in marketing planning
comScore Networks recently reported that, In the third quarter of this year, online non-travel ("retail") spending increased to $23.1 billion (up 23 percent), while travel spending, despite a slowing growth rate, reached $18.2 billion (up 9 percent). Overall, total online spending by consumers reached $41.3 billion in the third quarter, representing a 16-percent increase versus the same period in 2005.
Hitwise recently announced that the market share of US Internet visits for the top five Black Friday advertising websites increased 167 percent for the week ending November 11, 2006 versus the same week last year. The websites showing the strongest growth were BlackFridayAds.com, up 456 percent and The Black Friday, up 425. Black Friday is the nick name given to the day after Thanksgiving in the United States and the "official" kickoff to the Christmas shopping season. "Black Friday" was originally an inside term amongst retailers, as that was the day their books went from the red to the black.
A drill-down into Online automotive advertising to reveal popular sites, reader demographics, advertisers, ad sizes and delivery types.