Results for December 2009

On-Screen Plugs Measured Differently

A recently posted blog by John Eggerton describes a change in the Nielsen product placement measurement that creates an apparently dramatic drop in on-screen plugs on broadcast TV year-to-year.

According to the 2008 list, Eggerton says, the top broadcast show in plugs was The Biggest Loser, with a whopping 6,248; American Idol was second, with 4,636. (This is also the first year that Nielsen has included cable in that top 10 list, so there is no standard for comparison).» 0 Comments

Branded Content Advertising Doubles in 2009
According to a new study released today by the Custom Publishing Council (CPC), in partnership with ContentWise, total spending on branded content was over $1.8 million per company, with 51% spent on print publications, 27% on Internet media and 22% on categories such as video or audio, which were measured for the first time this year.

Even allowing for the addition of new categories, 2009 spending was double that of 2008 and the highest amount since the CPC began conducting the survey in 2003.» 0 Comments

Not A Good Decade, Say "The People"
According to The Pew Research Center For The People & the Press, as the current decade draws to a close, relatively few Americans have positive things to say about it. By roughly two-to-one, more say they have a generally negative rather than a generally positive impression of the past 10 years. This stands in stark contrast to the public's recollection of other decades in the past half-century. When asked to look back on the 1960s, 1970s, 1980s and 1990s, positive feelings outweigh negative in all cases.» 0 Comments
$914 Million Tops Online Single-Day Shopping Record

E-retail sales totaled $913 million on Dec. 15, making it the first day ever to top the $900 million mark, comScore says. It followed a disappointing Monday, when sales were 1% below last year. But Tuesday through Thursday were all strong online sales days, comScore says. Online retail sales for the holiday season are up 3.7% to $24.757 billion from $23.873 billion last year, the report says, for the period from Nov. 1 to Dec. 18. MasterCard Worldwide reported today even stronger online growth, estimating e-commerce sales increased 13.0% for the period Nov. 1-Dec. 12, and 14.4% since the ...» 0 Comments

The Connected Consumer
According to the Nielsen third quarter Three Screen Report, DVR and online video continue to show considerable growth in time spent from the previous year 3rd quarter: up 21.1% and 34.9%, respectively. In the 3rd quarter, the average American watched 31 hours of TV per week, with 31 minutes spent in playback mode with their DVR. In addition, the average consumer spent 4 hours on the Internet and 22 minutes watching online video each week, and spent 3 minutes watching mobile video each week.» 0 Comments
Social Media In Marketing Plans, But Resources Limited
According to The Social Media and Online PR Report, published by Econsultancy in association with bigmouthmedia, 86% of companies plan to spend more money on social media in 2010, and a further 13% are planning to keep the same level of budget. 54% of companies say, however, that the biggest barrier to better social media engagement is a lack of resources. Only 10% of companies are not engaging in any social media activity whatsoever.

Phil Gripton, Managing Director of bigmouthmedia, says "These statistics - the most detailed yet available - show that while an increasing number of companies are ...» 0 Comments

Millinnial Hispanics
Part of a Pew Research Center series of reports exploring the behaviors, values and opinions of the teens and twenty-somethings that make up the Millennial Generation, reports that Hispanics are the largest and youngest minority group in the United States. One- in-five schoolchildren is Hispanic. One-in-four newborns is Hispanic.

Never before in this country's history has a minority ethnic group made up so large a share of the youngest Americans. This report takes an in-depth look at Hispanics who are ages 16 to 25, a phase of life when young people make choices that, for better and worse, set ...» 0 Comments

Between Bah And Humbug Are My Favorite Things
The time between Thanksgiving and the New Year is a special time, filled with family, friends, songs and holiday cheer. But mixed in with all of this comes the stress of spending too much money, having to deal with crowded shopping malls and listening to the same old Holiday songs, usually all occurring at the same time.

According to the results of The Harris Poll November 2 and 11, 2009 by Harris Interactive, the one thing people most look forward to in the holiday season is spending time with family and friends (62%).» 0 Comments

Online Holiday Spending Pushing Records
A new comScore survey reported that, for holiday season retail e-commerce spending for the first 41 days of the November - December 2009 holiday season. $19.9 billion has been spent online, marking a 3% increase versus the corresponding days last year. The most recent week saw above average online spending growth of 4% versus year ago, as two individual days surpassed $800 million in spending, led by Thursday, Dec. 10, with $852 million.» 0 Comments
Facebook is College Students' GoTo
According to research by Anderson Analytics, Facebook is not only the overwhelming favorite social networking site (SNS) among college students, it may rapidly become the only SNS that matters. Facebook is found to be the "coolest network" by far among students with over 300,000,000 Facebook active users, half of whom return to the site every day.

Among seven leading social networking sites ranked by college students in the Anderson Analytics 2009-2010 GenX2Z American College Student Survey conducted this fall, Facebook was viewed as "cool" by 82% of males and 90% of females. All other SNS' were deemed "lame" by ...» 0 Comments

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