Results for June 2008

Coffee and the Web for C-Level Execs in the Morning
Before starting the work day, says the report, C-Level executives prefer to access the Web rather than read the newspaper. The number of C-Level executives who prefer the Internet first thing in the morning has increased 22% since 2004, while those who prefer to read the newspaper first thing in the morning has declined 11% over the same time period.» 0 Comments
Half of Low Income Consumers Having Trouble Buying Groceries
According to a study from Information Resources, Inc., the lagging economy is driving a dramatic move back to basics and a reversal of decades-long trends for convenient and healthier foods. Roughly half of all consumers with incomes less than $55,000 per year say they have trouble affording the groceries they need, while nearly a quarter of those earning between $55,000 and $99,000 also say so.» 0 Comments
Air Travelers Avoided 41 Million Trips
According to the Travel Industry Association (TIA), deep frustration among air travelers caused them to avoid an estimated 41 million trips over the past 12 months at a cost of more than $26 billion to the U.S. economy.

The study, conducted by the polling firms of Peter D. Hart Research Associates and The Winston Group, demonstrated that air travelers express little optimism for positive change, with nearly 50 percent saying that the air travel system is not likely to improve in the near future.» 0 Comments

Net Generation Driving Growth In The Global Entertainment & Media Industry
The recently released PricewaterhouseCoopers' Global Entertainment and Media Outlook: 2008-2012, underscores the importance of continuing to extract revenues from traditional business segments while emerging technologies continue to solidify their consumer position. The report shows global compound annual growth rate (CAGR) at 6.6% for the sector, anticipating it reaching $2.2 trillion in 2012.» 0 Comments
Advertise To Workers At Work To Influence Purchases
The results of a new study, conducted by consumer intelligence firm BIGresearch, into the media and shopping behavior of consumers at work, finds that Americans are spending 60% of their waking hours at work, more than ever before. Marketing chiefs are rethinking their ad budgets and advertisers are preparing to meet a new, highly coveted, yet entirely untapped demographic on their own beige-carpeted turf.» 0 Comments
Twelve Years of Internet Advertising Revenue Reach 2nd Best Quarter Ever
With a little extra data behind the release, the Interactive Advertising Bureau announced that Internet advertising revenues reached $5.8 billion for the first quarter of 2008, an 18.2 percent increase over the same period in 2007, and represent the second highest quarter ever recorded, after the 4th Q 2007» 0 Comments
CBS.com Tops the Charts in Share Growth of Online Visits for '07-08 TV Season
According to recent data collected by Hitwise, the CBS.com online market share of U.S. visits increased 41 percent for the 2007-08 television season, marking the largest growth in average visits among the six leading broadcast network websites. ABC.com was the most visited television broadcast network website for the 2007-08 season.» 0 Comments
Parents, Not Peers, Lead Young People to Newspapers
A new study from the World Newspaper Congress on the media habits of young people in three countries found that television continues to be their most important source of news and information for the young, despite the rise of the internet. 3,500 people between 15 and 29 years old in the United States, the Netherlands and Finland said they get their news and information from a wide variety of sources, but that television continues to be their preferred medium.» 0 Comments
Thirty Countries Exceed 100% Per Capita Cell Phone Usage
According to a recent Experian study, analyzed and reported by Ellen A. Romer SVP, Strategic Planning, there are now 2.7 billion mobile phones in use. Between January 2001 and December 2010, our global society will have transformed from one where 13% carried a mobile phone, to one where 70% carry one. For comparison, she reports, there are 850 million personal computers, 1.3 billion fixed landline phones, and 1.5 billion TV sets.» 0 Comments
Teens Learn From Advertising on Social Sites
OTX, releasing new results from its Teen Topix study, the complex lives of the 13 -17 year old set, found that teens are spending an average of 11.5 hours online, doing everything from instant messaging and visiting social networking sites to shopping and listening to music, but dispels myths that this group wants to do everything online.» 0 Comments
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