At the same time, a small but growing number of Internet and mobile phone users are watching video online, as well as using their cell phones to watch video.
Ad pages during the first half totaled 108,924.13, down 7.4% compared with the first half of 2007.
Michael D. Gallagher, CEO of the ESA, representing computer and video game publishers, said. "No longer is there a stereotypical gamer... This data underscores the fundamental principle that computer and video games are a mainstream entertainment form... "
Boomers want to connect and interact with others in their communities around shared interests and common issues, but they use more traditional web communications tools, such as email, to keep in touch.
Ad spending in interactive media - internet, mobile and gaming - reached 11 percent in 2007, sparked mostly by gains recorded in the US and Western Europe, as well as by the increased use and availability of improved handsets, inexpensive laptops, faster broadband, and extensive Wi-Fi connections.