Results for July 2008
  • Newspapers Dominate Coupon Sourcing, But Internet Up 83% in American HH Coupon Usage
    According to a recent analysis Scarborough Research, Internet coupons are of increasing interest to consumers, Eleven percent of households currently obtain coupons via the Internet, and this has increased 83 percent since 2005. The Sunday newspaper remains the number one place for acquiring household coupons. Fifty-three percent of households get their coupons from the Sunday newspaper.
  • Three Screen Viewing Climbs
    A recent study by The Nielsen Company, showing US video and TV usage across three screens, Television, Internet and Mobile devices, reports that screen time of the average American continues to increase, with TV users watching more TV than ever before, while also spending 9% more time using the Internet from last year.

    At the same time, a small but growing number of Internet and mobile phone users are watching video online, as well as using their cell phones to watch video.

  • 1st Half Magazine Pages and Ad Revenue Down; Food, Retail and Travel Up
    According to Publishers Information Bureau (PIB), Magazine Publishers of America reported that total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1% compared with the first half of 2007,

    Ad pages during the first half totaled 108,924.13, down 7.4% compared with the first half of 2007.

  • Print Newspaper Readership Yielding to Internet Publishing
    According to the 2008 Readership Institute, Northwestern University tracking study of newspaper and online readership in 100 U.S communities, reported by Mary Nesbitt, Readership Behavior Scores (calculated on a 1-7 scale) among the general adult population have averaged 3.4 over the last six years, with variations likely due, in whole or part, to seasonal variations. With non-readers out of the mix, readers of the local daily newspaper registered a 4.7 score this year, a level that has actually risen slowly since the first measurement in 2002.
  • Gaming Now Mainstream Entertainment
    According to a new survey by the Entertainment Software Association, forty percent of gamers are women, and usage behaviors indicate that the average age of game players has risen to 35.

    Michael D. Gallagher, CEO of the ESA, representing computer and video game publishers, said. "No longer is there a stereotypical gamer... This data underscores the fundamental principle that computer and video games are a mainstream entertainment form... "

  • Boomers Are Not Bloggers
    According to a recent ThirdAge/JWT Boom study, people over age 40 participate heavily in word-of-mouth and value personal recommendations and expert opinions, but they have not embraced social networking or blogs despite being heavy users of other online services,.

    Boomers want to connect and interact with others in their communities around shared interests and common issues, but they use more traditional web communications tools, such as email, to keep in touch.

  • Teens Online Buy Stuff, Prefer Reality Over Virtual Sometimes, And Have Concerns
    New research from OTX and The Intelligence Group studies teens' online behavior, finding that teens are spending an average of 11.5 hours per week online, doing everything from instant messaging and visiting social networking sites to shopping and listening to music, but dispels myths that this group wants to do everything online. The study did find that 24% of teens are spending more than 15 hours a week online.
  • Digital Media On The Rise Globally
    A new study from WPP's GroupM shows that Interactive media's share of worldwide advertising expenditures is expected to hit 15 percent in 2009, almost double from four years ago, and will remain the main source of growth as ad spending in traditional media continues to decline.

    Ad spending in interactive media - internet, mobile and gaming - reached 11 percent in 2007, sparked mostly by gains recorded in the US and Western Europe, as well as by the increased use and availability of improved handsets, inexpensive laptops, faster broadband, and extensive Wi-Fi connections.

  • Shoppers Check Out Mall Deals on Video Screens
    A new Nielsen Media Research study for Adspace Networks shows that 47 percent of mall shoppers viewed content provided on the Adspace Mall Network on Smart Screens displaying 10 best deals in the mall weekly. Of those viewers, 34 percent had an average recall of specific ads they saw on the network.
  • Monster Leads Career Advertisers; Apollo Leads Education
    A drill-down into the destinations, reader demographics, advertisers, ad types, sizes and delivery for Education, Employment and Career sites in May and June
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