Results for November 2008

Brand Search Doesn't Always Hit the Mark
A new analysis by Hitwise, reviewing the 30 leading e-commerce brands in the Airlines, Appliances and Electronics, and Insurance categories revealed that in the four weeks ending September 27th, 2008 an average of 87% of searches for the top branded search terms sent visits to the brand owner's website. At the other end of the spectrum, a top 10 Appliances and Electronics retailer received 66% of visits from searches for its brand, a top 10 Insurance provider 78% and a top 10 Airline 75%.» 0 Comments
Media and Entertainment Going Digitally Mobile
IBM's second global online survey of consumer digital media and entertainment habits, conducted with 2,800 people in six countries, reports that adoption for most categories of digital content services doubled from last year, with services such as social networking now at 60 percent penetration and Internet data plans for mobile devices at over 40 percent for respondents globally.» 0 Comments
Blogs And Mainstream Media Intersect
According to Technorati's State of the Blogosphere 2008 report, the majority of bloggers surveyed currently have advertising on their blogs. Among those with advertising, the mean annual investment in their blog is $1,800. The mean annual revenue is $6,000 with $75K+ in revenue for those with 100,000 or more unique visitors per month.

There have been a number of studies aimed at understanding the size of the Blogosphere, says the report, yielding disparate estimates, but all studies agree that blogs are a global phenomenon that has hit the mainstream.» 0 Comments

Click-Through Plus View-Through Completes ROI Measurement
Evan Neufeld, comScore vice president of advertising solutions, says though "With online display ads yielding click-thru rates of less than 0.1 percent, advertisers can no longer rely on click-throughs to gauge online ad performance. Doing so fails to capture the impact of... view-throughs... on attitude and future behavior... essential metrics in assessing the complete (ROI) in online advertising."» 0 Comments
Millennial Journalists Leading New Media Usage
While journalists across all age groups and beat assignments are rapidly adopting social media tools into their everyday work, the greatest usage is shown by young "Millennial Generation" journalists.

Preliminary findings about these Millenial Generation journalists, shared by the Society for New Communications Research Symposium, showed that 100% of Millennial respondents (i.e., 18-29 year-olds) believe new media and communications tools are enhancing journalism, versus 40% in the 50-64 demographic.» 0 Comments

Incentive Travel Hurting But Merchandise Programs Filling In
The findings of the 2008 Incentive Travel IQ Report indicate that the poor U.S. economy, combined with the high cost of travel, is having a significant impact on how planners are conducting their incentive travel programs, showing that 47.6 percent of the survey's respondents are choosing to operate their programs on U.S. soil.» 0 Comments
Financial Security An Elusive Concept
A study from the American Savings Education Council (ASEC) and AARP shows that 91% of young adults report having financial goals for themselves, only 53% report sticking to a monthly budget. And while 62% have given at least some thought to their own retirement, 61% feel their retirement savings is behind schedule. 42% of these young adults give themselves a grade of D or F to describe how well they are saving.» 0 Comments
Retailers Make Online Shopping More Attractive For Christmas
According to results of the 2008 eHoliday Study from Shop.org, 56.1% of online retailers expect their holiday sales to increase at least fifteen percent over last year, compared to 77.5% of retailers surveyed last year who expected their sales to grow more than 15 percent.

Scott Silverman, Executive Director of Shop.org, says "...Retailers will be heavily promotional to attract shoppers on a budget, but have also invested in new site features to improve the online buying experience."» 0 Comments

You Can Lead a Shopper To The Mall, But...
According to Shoppertrak's Mall National Retail Traffic Index (NRTI) measure, enclosed mall common area traffic was essentially flat for the first half of 2008 versus 2007, declining a modest 0.5 percent. In July, with the price of oil accelerating to an all-time high, enclosed mall traffic declined 3.4 percent versus the prior year period.

There appears to be a strong reverse correlation between the price of oil and mall traffic, says the report. In August, as the price of oil started to decline, mall traffic's negative trend moderated.» 0 Comments

Green Piece
According to a recent Yahoo! Green study, 77% of consumers describe themselves as "Green," actively living their lives conscious of their health and environment, and 57% have made a Green purchase in the past 6 months.

But, concludes the study, the fact that not all green consumers are the same creates a great opportunity for advertisers to better understand the purchasing motivations of mainstream green consumers, one of the largest and fastest growing markets nationwide.» 0 Comments

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