There have been a number of studies aimed at understanding the size of the Blogosphere, says the report, yielding disparate estimates, but all studies agree that blogs are a global phenomenon that has hit the mainstream.
Preliminary findings about these Millenial Generation journalists, shared by the Society for New Communications Research Symposium, showed that 100% of Millennial respondents (i.e., 18-29 year-olds) believe new media and communications tools are enhancing journalism, versus 40% in the 50-64 demographic.
Scott Silverman, Executive Director of Shop.org, says "...Retailers will be heavily promotional to attract shoppers on a budget, but have also invested in new site features to improve the online buying experience."
There appears to be a strong reverse correlation between the price of oil and mall traffic, says the report. In August, as the price of oil started to decline, mall traffic's negative trend moderated.
But, concludes the study, the fact that not all green consumers are the same creates a great opportunity for advertisers to better understand the purchasing motivations of mainstream green consumers, one of the largest and fastest growing markets nationwide.