Results for March 2008
  • Almost Two Thirds of Online Radio Listeners also Profiled on Social Sites
    The annual "Infinite Dial 2008: Radio's Digital Platforms" by Arbitron and Edison Media Research, estimates that 33 million Americans age 12 or older listen to a radio station over the Internet during an average week, up from 29 million listeners one year ago. There is also a strong connection between online radio listening and social networking sites according to the study.
  • The Troubled News Media
    This fifth edition of the annual report "The State of the News Media 2008,"tracing the revolution of news by the Project for Excellence in Journalism and Funded by the Pew Charitable Trusts, can certainly not be summarized in a "Research Brief." However, the content is so encompassing, and the analysis so probing, that it begs excerpting to compel interested readers to pursue the complete study through the link provided.

    The recently released study opens by saying "The state of the American news media in 2008 is more troubled than a year ago. And the problems, increasingly, appear to be ...

  • Buying and Banking On-The-Go
    A new Harris Interactive study shows that one in four cellular phone users with mobile internet access now use their devices to buy goods and services online with a credit card, and nearly one in five saying they would like to someday use cell phones as a "mobile wallet," where charges would be billed directly to their mobile accounts. In addition, ten percent of the survey participants said they would consider wire transfers and stock trading via their mobile phones.
  • Wealthy Consumers Using Social Networks Online
    According to The Luxury Institute's latest WealthSurvey, the participation of wealthy online consumers in social networks dramatically increased to 60% in 2008, from 27% in 2007. Participation levels of online wealthy consumers in leading social networks are 16% for MySpace, 13% for LinkedIn, and 11% for Facebook.
  • New Media Offers Cost Effective Alternative to Political Media Budgets
    A recent analysis of BIGresearch's Simultaneous Media Survey of 15,727 participants shows that members of all political parties are making new media a smart, cost-effective alternative to expensive television ads. According to the analysis, the top three used most among Democrats, Republicans and Independents include cell phones, video gaming and instant messaging. New media is a big part of Libertarians' lives as well with 37.6% regularly or occasionally blogging, while 26.9% of Democrats, 25.7% of Independents and 22.9% of Republicans are doing so.
  • Brand Advertising on Game Sites Performs Best With Women Over 45
    According to a recent newsletter from Dynamic Logic, analysis from their MarketNorm database shows that Consumer Product advertisements on Gaming sites tend to perform much better among women ages 45+ compared with younger females. And this is not a small audience, says the report. 8.3 million women ages 45+ say they access the Internet to play online games, according to Focalyst from Millward Brown.
  • Minority Shopping Online Up In Numbers and Frequency
    According to a new report from The Media Audit, Online shopping by African-Americans, Asians, Hispanics and other minorities has increased dramatically during the past five years. "The 88 markets surveyed for this report have an aggregate adult population of approximately 145 million and 58 million of those adults are members of a minority," says Bob Jordan, president of International Demographics, Inc.
  • Younger Online News Consumers Are Not Newspaper Readers
    A new comScore study of the differences in online behavior among heavy, medium, light and non-newspaper readers showed that non-newspaper readers are likely to be younger, but are actually heavier than average online news consumers. Meanwhile, heavy newspaper readers are more likely than average to engage with traditional print news brands online.

    Those age 65 and older are nearly 3 times more likely than average to read the print edition of newspapers 6 times per week, while those ages 18-24 are 38 percent more likely than average to not read a print newspaper at all during a typical week.

  • Older Internet Users Feel Web Advertising and Content Not Relevant
    A recent BurstMedia survey of more than 13,000 web users 18 years and older found that online content providers are not meeting the needs of all age segments. A majority of Internet users 45 years and older believe online content is focused on younger age segments.
  • Personalized Marketing Preferred; Execution Lagging
    In 2006, the Chief Marketing Officer Council found over 26% of executives pointed to a lack of data and systems integration that prevented their organization from achieving the optimal level of customer insight and intimacy. the current CMO Council's 2008 Marketing Outlook study still finds that only two of the top five solution investments for the year are CRM tools and customer analytics.
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