Results for March 2007
  • Average US Household Watches 15.7 TV Channels a Week
    According to a new report from NeilsenMedia, The number of television channels that the average U.S. home receives has reached a record high of 104.2 TV channels, an increase of almost eight channels since 2005. In 2006, the average household tuned to 15.7, or 15.1% of the 104.2 channels available for at least 10 minutes per week.
  • Only Five Percent of Innovative Web Users Access Internet on Mobile Device
    A new report by Media-Screen finds that, although more than 60 percent of U.S. broadband users currently own an Internet-enabled mobile device, only five percent of them, approximately five million, use the mobile Internet. The report concludes that they are reluctant to partake in online mobile activities due to extra fees and difficulties establishing and maintaining Internet connections.
  • Video Ads on Web Get Twice the Interaction as Standard Image Formats
    The results of recent research by DoubleClick Inc, of 300 online video ad campaigns, shows that audiences click the "Play" button more than they click on image ads, video ads are typically played two-thirds of the way through, and video ad click rates are far higher than those of image format ads.
  • Free Minutes and Cash Will Attract Cell Phone Ad Watching
    According to a new study by Harris Interactive, presented by Joe Porus and Judy Ricker at the Mobile Advertising and Marketing USA Conference in New York City, 35 percent of adult cell phone users are willing to accept incentive-based advertisements. Of these adults: 78% say the best incentive would be cash; 63% say by free minutes (63%); 40% want free entertainment (ring tones, games); 40% prefer discount coupons
  • Consumers to Spend $14 Billion for Easter
    According to NRF's 2007 Easter Consumer Intentions and Actions Survey. 79.5% of shoppers are planning to celebrate Easter and are expected to spend an average of $135.07, up 11 percent from last year's $121.72 per person. Total holiday spending is estimated to reach $14.37 billion.
  • Highest Penetration of Video Gamers in Salt Lake; Wal-Mart Top Seller Nationally
    Scarborough Research recently released an analysis which finds that Salt Lake City, UT, is the number one local U.S. market for households that own a video game system, with a penetration of thirty-two percent of households. Lexington, KY, Flint, MI, and Toledo, OH, follow close behind Salt Lake City with 30 percent of households in these cities owning a video game system. Nationally, 24 percent of households own a video game system.
  • Growth in Product Placement in European and Asian Markets to Accelerate
    According to research just released by PQ Media, global paid product placement grew 37.2% to $3.36 billion in 2006 and is forecast to grow 30.3% to $4.38 billion in 2007, driven by relaxed European regulations, emerging Asian markets and shifting American models,
  • Magazine, Newspaper and TV Ads Precipitate Online Searches
    In a recent analysis of BIGresearch's Simultaneous Media Survey conducted for the Retail Advertising and Marketing Association, consumers said that they were most motivated to begin an online search after viewing: Advertisements in magazines (47.2%), Newspapers (42.3%), Ads on TV (42.8%), From reading articles (43.7%).
  • Global Ad Growth Rate on Internet Yellow Pages Outpacing Print Four to One
    According to The Kelsey Group's Global Directories Forecast 2007, advertising revenues from print Yellow Pages, Internet Yellow Pages and Local Search will grow from $30.6 billion in 2006 to $38.9 billion globally in 2011, representing a 4.9 percent compound annual growth rate. The forecast expects the print Yellow Pages segment of the global directories marketplace to grow from $26.5 billion in 2006 to $27.8 billion in 2011.
  • March Madness Media Marquee
    As March Madness continues to be one of the marquee franchises in televised sports, over $2.73 billion has been spent on network TV advertising during the tournament games from 2000-2006 according to TNS Media Intelligence. For 2007, ad spending is expected to surpass $500 million in 2007- an all-time high, and a 65 to 70 percent increase in the current decade.
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