Results for September 2001

Crisis News on the Net
Crisis News on the Net

According to a study by Jupiter MMXI as reported by InternetNews, an average of 11.7 million Americans visited online news sites each day the week after the Sept.11 tragedy, almost double the 6 million who visited news sites in the week before the attack. In addition to news sites, the Red Cross Web site (RedCross.org) averaged 398,000 unique visitors per day during the week.

Among online news providers:
- ABCNews.com, experienced a surge of more than 360%. Daily unique visitors grew to 1,257,000 in the week ending Sept. 16.
- CNN.com logged 4.6 million unique ...» 0 Comments

What’s Really Happening With Ad Formats
What’s Really Happening With Ad Formats

Released on September 24th, the Interactive Advertising Bureau's (IAB) latest Internet Ad Revenue Report revealed that online ad sales for the first two quarters of 2001 were down 7.8%, while ad sales for offline media such as spot TV were off 14.7%, spot radio 22.4%, and Sunday newspapers were down 10.4% according to CMR. "While the declines are not insignificant, they are well within the parameters of the overall advertising industry's experience and seen in perspective, they reflect our confidence in the long term value of the online medium," said IAB President & CEO ...» 0 Comments

Spam Growth
Spam Growth

In a recent report by eMarketer’s Jonathan Jackson, he says that it appears that spammers have been taking advantage of the terrorist attacks on the United States to con money out of sympathetic people. EMarketer reports also show that the number of unsolicited messages will rise to 75.6 billion by 2003.

Unsolicited eMail Messages in the US (billions)

 +-------+--------+ | 1999 | 38.6 | | 2000 | 53.6 | | 2001 | 62.3 | | 2002 | 68.9 | | 2003 | 75.6 | +-------+--------+ 
source: eMarketer

Although the absolute number of ...» 0 Comments

Consumers Still Like Shopping on the Internet
Consumers Still Like Shopping on the Internet

The most recent release of the ACNielsen Internet Confidence Index (prior to September 11th ) shows overall shopping intentions on the Internet 5 percentage points higher in the 3rd quarter than in the 2nd as reported in June. And, the Index results, when projected, indicate online spending of $16 billion in the 4th quarter of this year, compared to the results of the first wave of the Internet Confidence Index, which projected $9.9 billion for online consumer spending during the third quarter of 2001.

Of those who use the Internet less than ...» 0 Comments

How America Used The Net In Crisis
How America Used The Net In Crisis

Last week we reported preliminary studies on media sources sought for information immediately following the terrorist attacks, and several readers had relevant comments and questions. Not coincidentally, Pew Research released additional timely information based on the findings of their daily tracking survey on Americans' use of the Internet between September 12th and 13th, among a sample of 1,226 adults, 18 and older.

As previously reported, Americans, including Internet users, relied mostly on TV for their news, and the phone primarily for their communication needs. But for many online Americans, the Internet played ...» 0 Comments

Market Segments Impacted
Market Segments Impacted

Stuart Elliott, in a New York Times article on September 18th, was able to gather some instant summary data with regard to what impact the changing mood of consumers would have on advertising planning and spending.

CMR reported that categories particularly vulnerable included automotive, the largest, which typically accounts for 11.6% of annual American ad spending; financial services, about 6%; and travel and transportation, from airlines to lodging chains to car-rental companies, about 3.7%. David Peeler, president and chief executive at CMR in New York reported that these categories were already down for the year.

...» 0 Comments

Conventional Phone Lines Out
Conventional Phone Lines Out

A Gartner Dataquest survey showed that since January of this year, nearly 6% of all U.S. households had replaced a traditional telephone access line with alternative communications. Planning campaigns, positioning product and reaching prospects are all impacted by this trend.

"A significant segment of the additional residence lines were never used for voice communications but rather for dial-up Internet access and faxing…" said Peggy Schoener, senior analyst for Gartner Dataquest's Telecommunications and Networking group

The presence of wireless phones in U.S. households has reached a critical mass and continues to grow. Gartner Dataquest's June ...» 0 Comments

Worldwide OnLine Shoppers
Worldwide OnLine Shoppers

eMarketer estimates that U.S. B2C e-commerce revenues, which totaled $38.3 billion in 2000, will quadruple to $156 billion by 2005. The eCommerce: B2C report also predicts the online buying population will continue to grow to 79.3 million in 2001. Significantly, more and more of those consumers are opting to buy from trusted names from the offline world.

However, the second annual international study of online shopping by Consumers International, a global federation of more than 260 consumer organizations in 120 countries, found that Internet shoppers still cannot shop with confidence. Researchers from 15 consumer organizations ...» 0 Comments

Egads
Egads

"Email usage is growing despite challenges from market substitutes like instant messaging and virtual workspaces that require a change in the way people work, and often fall short of matching email's ease of use and global reach," said Robert Mahowald, senior analyst for IDC's Collaborative Computing program. According to IDC, the number of worldwide email mailboxes is expected to increase at a 138% growth rate, from 505 million in 2000 to 1.2 billion in 2005.

According to IDC, the number of person-to-person emails sent on an average day is expected to exceed 36 billion worldwide in 2005. The ...» 0 Comments

Information Media Serving the Public
Information Media Serving the Public

Harris Interactive reports that adults in the US referred to the television (78%) and the radio (15%) as their primary source of information after the terrorist attacks on the World Trade Center and the Pentagon. Harris polled 4,610 online adults between 11 September and 12 September 2001 and asked them what sources they used to obtain attack information. 64% mentioned the internet as one of the sources they used.

Sources in US for Information Regarding Terrorist Attacks, September ll, 2001 (% of respondents)

 +------------------------+-----------+---------+ | | Primary | Used | | ...» 0 Comments
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