Digital video in public venues reaches more Americans each month (70%) than video over the Internet (43%) or Facebook (41%).
The report notes that DOOH video dwarfs many prominent new media and marketing platforms. More American teens and adults have seen a digital video screen at a public venue in the past ...
This optimism is a marked improvement over the survey's findings last year, when 54% of respondents indicated they were very concerned about the economy's impact on their business.
Matt Langie, director of product marketing, Omniture Business Unit, observes that "...a significant opportunity exists for marketers to implement measurement and optimization strategies for mobile, social media and video... sound strategies for these emerging channels can be a significant competitive advantage to drive revenue growth."