Results for September 2002
  • The Television Bureau of Advertising Forecasts Growth
    The Television Bureau of Advertising released its forecast for the television industry's next two years at its Annual Forecast Conference. The forecast shows that Total Spot revenues would grow 1-3% in 2003 over this year's revenues.
  • Some Spam Isn't, According to Your Perception
    A recent study conducted by Harris Interactive for Digital Impact notes that even though 59% of the US online population understands the difference between legitimate e-mail marketing and "spam" or unsolicited commercial e-mail (UCE), 16% still say that they do not differentiate between the two.
  • Holiday Retail Sales Forecast Up 4% Over Last Year
    The National Retail Federation (NRF) announced today that it is forecasting 2002 holiday retail sales to increase 4.0 percent on a year-over-year basis. Holiday retail sales are sales in November and December for retail stores in general merchandise stores, clothing and clothing accessories stores, furniture and home furnishings stores, electronics and appliance stores, and sporting goods, hobby, book and music stores.
  • More Searchers Than Greeters
    Nearly half of the active audience is searching the Internet, but only a few are sending cards from the Special Occasion sites during the 1st week in September according to Nielsen//NetRatings Audience Measurement Data for the week ending September 8, 2002.
  • Male Boomers the Same Online or Off
    A special edition release from comScore includes a special feature on male baby boomers that indicates that many of the stereotypes about this audience are as true online as anywhere! The Baby Boomer generation is one of the largest and most closely watched demographic groups. As it progresses through various life stages, this audience significantly impacts retail spending, home purchasing, healthcare and many other aspects of our society and economy.
  • Internet Radio Listening Inches Up During Week of August 26
    According to MeasureCast, Inc., seventeen of The MeasureCast Weekly Top Internet radio stations recorded an increase in the total time spent listening to their Webcasts, while 21 stations saw an increase in audience size. Since Jan. 6, 2002, the total time spent listening to Web radio stations measured by MeasureCast is up 155 percent. Since Jan. 1, 2001, the total time spent listening has increased 749 percent.
  • At Work Internet Use Peaks Between 10am and Noon
    According to August 2002 hour-by-hour usage data, Nielsen also finds that prime usage hours at work are between 10:00 A.M. to 12:00 P.M., when 86% of at-work users surveyed were logged on. This compares to at-home usage, which is highest in the evening between 5:00 P.M. and 9:00 P.M. (which makes sense considering people are usually coming home from work around that time of day).
  • College Students Are Wired
    The generation that grew up with the personal computer relies on the Internet in every dimension of college life. 86% of college students use the Internet, compared to 59% of the overall U.S. population, and the students say the Internet is essential to their academic and social lives according to a report from the Pew Internet & American Life Project titled, "The Internet Goes to College"
  • Nielsen//NetRatings Commerce & News
    EBay, Amazon and Yahoo continue to hold down the top shopping spots, reaching more than 1/4 of the Internet viewers. News and Information, however, is more evenly distributed over several popular sites for the week ending September 1st.
  • Affluent Adult Market Grew 21% in Past 18 Months
    Interep recently released a report entitled "Reaching the Affluent Consumer" that profiles the 31.6 million affluent adults - 16% of the population - who live in households with annual incomes of $100,000 or more. Despite troubles with the economy, the number of affluent adults increased from 26 million in 2000, or 13% of the population. Furthering this trend, in 1997, affluent adults comprised only 9% of the population.
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