Results for November 2010
  • If Your Target Audience is Teen Holiday Shoppers...
    According to a timely AMP Insights Holiday Shopping Behavior survey looking at teens between the ages of 13 and 19, with 45% male and 55% female respondents, 39% began shopping on Black Friday and another 29% started a month ago.
  • Automotive Gaining on Communications For Top Radio Ad Category
    Building on strong first and second quarters, Radio continued its upward trajectory in Q3, maintaining its year-long 6% growth rate
  • Cutting Back and Going Generic
    The results of a recent The Harris Poll of 3,084 adults surveyed online found that over the past six months, 62% of U.S. adults have purchased more generic brands and 45% are brown-bagging lunch instead of purchasing it. In June, similar numbers of Americans said they were buying generic, and brown-bagging it. A number of Americans have cut back in other small ways to save money, says the report.
  • Clicks Are Just A Part Of The Picture
    One of online marketers' simplest metrics to keep track of, the clickthrough rate, has been in decline for years, notes eMarketer. Based on longitudinal data from MediaMind, however, that decline appears to have stopped. The company's analysis of data from July 2006 through July 2010 shows that annual average click rates have plateaued, at 0.09%.
  • Mobile Advertising To Hit $1 Billion in 2011
    A whitepaper from Smaato, utilizing consumer research for mobileSQUARED by Lightspeed Research, acknowledges that the US is the second largest mobile advertising market in the world, behind Japan, which is the world's only billion dollar mobile advertising economy. In 2010, the US mobile advertising market will be worth $797.6 million, rising to $5.04 billion in 2015.
  • That's Entertainment; The Hispanic Expectation of Online Advertising
    Findings presented by comScore chief research officer Josh Chasin, "A Closer Look at the U.S. Hispanic Online Audience," on 11/18, found that U.S. online Hispanic consumers' sentiment towards, and response to, advertising often varies significantly from Non-Hispanic online consumers, providing critically important insights for brands looking to reach and engage this dynamic consumer segment.
  • Consumers Find An Additional $75 To Spend on Christmas This Year
    According to a Gallup poll conducted in November, in which respondents were asked to predict the total amount they will spend on Christmas gifts this year, they will spend $714 -- well exceeding the $638 they forecast in November a year ago for the 2009 holiday season, but still trailing the forecasts recorded over most of the last decade.
  • Display Ad Impressions Climb
    According to an overview of the U.S. online display advertising market for Q3 2010 by comScore, there were strong gains following softness in much of 2009. Data from the online advertising intelligence service indicated that nearly 1.3 trillion display ads were delivered to U.S. Internet users during the third quarter, a 22% increase versus year ago.
  • Trust Is A Must
    If advertising is created to sell a product, service or even an idea, it's helpful if the message is not only clear but also believable to the intended audience. According to a new Adweek Media/Harris Poll of 2,098 U.S. adults surveyed online in October, only one in five American adults say they trust that advertising is honest in its claims all or most of the time. Rather, a majority say they trust that advertising is sometimes honest in its claims, and just over one in ten say that they never trust that advertising is honest in its claims.
  • Online Video Advertising Takes The Lead
    According to the results of its inaugural survey of leading U.S.-based online publishers by BrightRoll, video advertising is outpacing other forms of online advertising by at least 25%, say two-thirds of the respondents. Citing the medium's interactivity and ability to engage online audiences, 63% of publishers expressed optimism about the category's future, predicting higher CPMs leading into 2011.
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