Results for August 2008
  • Boomers Spend More on Family, Switch Brands for Value, Look for Substance in Advertising
    According to TV Land's "Generation BUY: A Close Look at the Boomer Consumer" study, 40 and 50 year-olds are not only spending more on themselves per month than Millennials and Gen Xers but they are spending twice as much as their younger cohorts on others in their lives.

    The study reports that people 40-59 spend more than three times the amount of money per month on spouses ($514) than adults under 40 ($169).

  • Boomers Spend More on Family, Switch Brands for Value, Look for Substance in Advertising
    According to TV Land's "Generation BUY: A Close Look at the Boomer Consumer" study, 40 and 50 year-olds are not only spending more on themselves per month than Millennials and Gen Xers but they are spending twice as much as their younger cohorts on others in their lives.

    The study reports that people 40-59 spend more than three times the amount of money per month on spouses ($514) than adults under 40 ($169).

  • Reduced Travel Bumps Online Shopping And Advance Movie Tickets
    According to a recent comScore monthly analysis of U.S. consumer activity at the top online properties for July 2008, the travel ground/cruise category jumped 10 percent to 12.7 million visitors, making it the top-gaining category for the month, while the travel-information category grew 7 percent to 47.6 million visitors.
  • Ad Advantage to Local Online Media
    According to a new report by the Online Publishers Association, local media sites hold a distinct advantage when it comes to delivering results for advertisers. The study finds that consumers trust advertising on local newspaper, magazine and television Websites, and are very likely to take action after viewing ads on these sites.
  • Texting Gets Best Response On Mobile Offers
    According to the Direct Marketing Association, 24 percent of mobile phone users surveyed online have responded to mobile marketing. The DMA quantitative mobile marketing research found that 70 percent of consumers who have responded to a mobile marketing offer say they've responded to a marketing text message, compared with 42 percent who've responded to a survey and 30 percent to email offers.
  • Cable Outdoes Phone For New Broadband Connections
    According to the Leichtman Research Group, the twenty largest cable and telephone providers in the US, representing about 94% of the market, acquired 887,000 net additional high-speed Internet subscribers in the second quarter of 2008. These top broadband providers now account for 65.1 million subscribers, with cable companies having 35.3 million broadband subscribers, and telephone companies having over 29.7 million subscribers.
  • I Want It My Way
    A new consumer segmentation analysis from Mediamark Research & Intelligence (MRI) shows that nine percent of U.S. adults belong in the "Ads on Emerging Media Vehicles" segment, the group of consumers who say they are most interested in advertising delivered via such non-traditional media as mobile devices and product placement in video games, movies and in TV shows. The median age of this segment is 35.5, younger than the median age of the other five segments.
  • Economic Concerns Curtail Back-To-School Shopping
    Because of higher gas and food price concerns, 71 percent of respondents in a new Deloitte survey said they plan to spend less on back-to-school items this year. Almost half (48 percent) plan to reduce their household spending by more than $100. In addition, consumers will change where and how they shop.
  • Search Marketers Fail To Integrate With Offline Channels
    A new report from iProspect, conducted by JupiterResearch, says that 45% of search engine marketers do not integrate their search marketing efforts with offline channels. In addition, it uncovers a big disconnect between search engine marketer strategy and search engine user behavior.
  • FSIs Promote New Products, Drive Shopping Trips
    According to a recent report fromTNS media intelligence, The Weighted Average Face Value (WAFV) for Free Standing Insert coupons across the Non-Food segment of the Consumer Packaged Goods industry increased 5.4 percent to $1.61, driven by the 17.7 percent increase within the Health Care area. WAFV across the Food segment increased 5.6 percent to $0.91, led by the 13.7 percent increase for the Dry Grocery area.
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