In a previous brief describing the impact of online media to traditional media, not all classifications were covered. Our readers asked about some of the missing data. A recent release from SharperMedia included some more of the pieces of the puzzle.
A study conducted by the Content Intelligence Group of Lyra Research showed a dramatic preference for the Internet as an information source for both personal and special interests and business information needs.
- 63% of survey respondents chose the Internet for personal and special interest information needs while just 18 % chose magazines
- 48% ...
A new study, "Generation 2001: The Second Study," by Harris Interactive for Northwestern Mutual, reports that those born between 1979 and 2001 constitute the first generation that is virtually 100 percent connected to the Internet. Deanna L. Tillisch, director of the Generation 2001 study, says Gen2001 students "are way connected, way career-minded and way confident." This study reports on college seniors today.
Here are some top line results:
- No other generation can make a 100% online claim, with only two-thirds of the general population accessing the Internet.
- The Internet usage of Gen2001 ...
With advertising budgets on a short leash, marketers have become increasingly choosy about the media outlets they use to deliver their messages. This year's BtoB Power Media 50 provides a comprehensive look at the top advertising venues as ranked by media buyers, industry analysts, and BtoB editors and reporters. The Report includes newspapers, business publications, Web sites, outdoor, trade publications, IT magazines and TV/radio programs. And, the editorial staff has put together an overall top 10—those most commonly named as top buys during both good times and bad.
The Top Ten
- 1. The ...
Jupiter Media Metrix reports that US online retail sales will reach $104 billion in 2005 and $130 billion by 2006, up from $34 billion in 2001. This compares with their original forecast of $36 billion in 2001 and $118 billion in 2005.
The report says that 52% of the online population will be making retail purchases online by 2002, up from 40& in 2000. That figure is expected to grow to 63% by 2006.
According to the March 2001 Jupiter Consumer Survey:
- 70% register to receive e-mail for new products and special offers
Recent research by advertising and public relations specialists, Richartz Fliss Clark & Pope reported the results of interviews with people who, in the preceding 60 days, used the Internet to research a product or service valued over $5,000. Some of the pointers may be useful to advertisers building web traffic and striving for repeat visitors.
Some of the findings included:
- 89% of those interviewed agreed that one of the advantages of the Internet was the ability to check out a company anonymously
- 69% felt the Internet is a way to avoid ...
Edwin O. Fritts, Chairman of the National Association of Broadcasters, in his annual state of the industry address noted that the television industry "is in the most difficult advertising market since the late '80s, early '90s. Added to that economic reality, we are up against more competitors than ever before -- satellite, cable, broadband, the Internet."
Data from Veronis, Suhler & Associates indicates that the web's share of daily usage, measured in minutes, will grow at an average annual rate of 21%, while other major media will be flat. However, even by 2003, average daily usage ...
A recent study by Scarborough Research, reported by Melena Ryzik at Internet World, finds that increased Internet usage is linked to a decline in the consumption of traditional media.
A significant number of active Internet users reported that the Internet had changed their habits, although a majority of online users did not alter their traditional media consumption (or weren't sure.)
- 23 % of online consumers watched less TV
- 20 % read fewer magazines
- 15 % noted a decline in newspaper reading
The definition of an active user by Scarborough, in selecting ...
A recent article in American Demographics, by Alison Stein Wellner, concludes that advertisers can no longer just consider racial categories as if they were discrete population segments, but rather a multiracial and multiethnic society. She says that “marketers will have to (understand) the diversity within each ethnic group.”
The new census data, in the recording of race, allowed people to choose in any combination of six racial categories, instead of forcing them to pick just one. The six racial categories- white, black, Asian, American Indian or Alaska Native, Native Hawaiian or Other Pacific Islander, or ...
A new report by Jupiter Media Metrix concludes that consumer package goods companies are more heavily targeting sites that appeal to specific demographic segments. Mike May, Jupiter senior analyst, says "… the costs of doing business with these smaller affinity sites are typically lower than they are with portals. Small sites are more likely to sign the shorter term deals, while portals try to hold out for deals stretching six to twelve months."
The AdRelevance data released at the AdTech conference in Los Angeles shows that these CPG firms purchased 55 % of their online ad ...
Interactive Week reports that Shop.org and The Boston Consulting Group, in a recent report about the state of the online industry, found that catalogers - when compared to Web-only retailers and store-based or click-and-mortar retailers - are the "only consistently profitable" group of sellers.
The study reports that 72% of catalogers were profitable at an operating level, compared with 43% of store-based retailers and 27% of Web-based retailers.
- Catalog-based companies spent an average of $14 per customer on customer acquisition
- Store-based companies spent $34 on acquisition
- Web-based companies spent $55 on acquisition
- Catalogers ...