Results for August 2009

Personal Spending Not Back Yet
The results of a new AdweekMedia/The Harris Poll show that 79% of American adults say they have made cuts over the past year in their personal spending due to the economy. 32% have made a lot of cuts while 47% have made some cuts. 21% of Americans have not made any cuts in their personal spending due to the economy.» 0 Comments
Bing, Bang, ...
According to Heather Dougherty, Director, Research at Hitwise, Bing Shopping, in the 8 weeks since launch, grew its market share of comparison shopping 169% among key providers in the category.

The report shows that Bing Shopping entered a custom category of 12 Comparison Shopping Tools with an 8th place ranking and 4% of the visits within the category, jumping to 4th place and capturing nearly 11% of visits in the 8th week. As a result, there was a decline in visits to many of the comparison shopping tools.» 0 Comments

What Parents Don't Know
According to a recent Common Sense Media survey, fielded by The Benenson Strategy Group, to examine how social networks are affecting kids and families, parents have a lot to learn when it comes to their children's behaviors online, writes Marketing Charts in summary. 49% of parents say their child was age 13 or older before starting unsupervised surfing, but just 14% of teens say they actually waited this long.» 0 Comments
U.S. Consumers Feel Loyalty Reward Programs Not Relevant
According to consumer survey research released by Direct Antidote, far too many mailings, emails and Facebook messages that companies send to their loyalty reward program members miss the mark. Only 32% of U.S. consumers rated reward program communications 8 or higher on a 1 to 10 scale for measuring relevancy to their personal needs, with 68% giving a score of 7 or below.» 0 Comments
Corporate Use of Social Networking Still an Executive Concern
According to a study by Russell Herder and Ethos Business Law, senior US marketing, management and HR executives are concerned about the risks of increased use of social networks within their companies. 51% percent of these executives fear social media could be detrimental to employee productivity, while 49% assert that using social media could damage company reputation.» 0 Comments
Broadband Catching Up in Rural Areas
A new comScore study on broadband growth in rural, micropolitan and metropolitan areas in the United States finds that broadband has experienced the most significant gains in rural areas during the past two years.

Rural markets (population less than 10,000) in the U.S. experienced a 16-percentage point increase in broadband penetration from Q2 2007 to Q2 2009, making it the fastest growing geographic market segment in the nation. Comparatively, micropolitan areas (population between 10,000-50,000) grew 14 percentage points during the same period, while metropolitan areas (population 50,000+) grew 11 percentage points.» 0 Comments

Online Video Consumption Viewing Upends Primetime Rules
Jason Kramer, chief strategy officer of Interpret LLC, says that "... unlike television consumption, which mostly happens during hours of 8 pm to 11 pm, people across all demographics are watching online videos consistently throughout the day and night, with the exception of dinnertime... this fundamental shift in consumer behavior opens up opportunities... [to] leverage online video to reach target audiences more often than just once a week."» 0 Comments
Marketers Budget Cutting Slows Down, New Projects Speed Up
A year ago and six months ago the Association of National Advertisers polled its members to determine how marketing and advertising budgets were being impacted by the tough economic conditions. ANA repeated the survey again in late July/early August 2009 and found that marketers are still pressured to reduce costs and spending. Today, 87% of the respondents indicate they are identifying cost savings and reductions, the same as one year ago, and only slightly improved from 93% six months ago.» 0 Comments
More Than Half of Americans Using Wireless To Go Online
According to an April 2009 survey conducted by the Pew Research Center's Internet & American Life Project, the wireless router at home is the center of an untethered online access experience for many Americans. The laptop, gaming console, or handheld device may all be connected and in use at once. And, wherever Americans can find a wireless network, whether it is WiFi or one provided by a cell phone carrier, many are apt to take advantage of it for a tweet, text, or information nugget. Altogether, 56% of Americans said they have, at some point, used wireless means for online ...» 0 Comments
First Medium In, First Out For Newspapers
According to Borrell Associates, print newspaper ad revenues are expected to increase 2.4% next year, and then in single digits over the next few years, through 2014. According to Colby Atwood, president of Borrell Associates, the outlook for the industry will improve even more after next year. By 2014, newspaper income will be up a total of 8.7% over the 2009 figures, to slightly more than $39 billion (not including online revenues).» 0 Comments
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