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The NRF 2004 Easter Consumer Intentions and Actions Survey, conducted by BIGresearch for NRF, found that 75.6 percent of Americans plan to celebrate Easter. Those who will celebrate plan to spend an average of $107.17, up from $102.76 last year. In all, consumers are expected to spend $10.47 billion on Easter this year.
A new report by The Pew Internet & American Life Project on older Americans and the Internet notes that despite the significant gains among seniors, most Americans age 65 and older live lives far removed from the Internet, know few people who use email or surf the Web, and cannot imagine why they would spend money and time learning how to use a computer. Seniors are also more likely than any other age group to be living with some kind of disability, which could hinder their capacity to get to a computer training center or read the small type on ...
The audience for radio broadcasting over the Internet has grown substantially in a very brief period of time. The phenomenon is similar to the rise of FM radio in the 1970s, says the 12th Arbitron/Edison Media Research Study of consumer use of Internet broadcasting. The estimated number of Americans who have used Internet broadcasts in the past month was 51 million people as of January 2004. Twenty-one percent of Americans say they have watched Internet audio or video in the past month, and 44% of Americans say they have tried Internet broadcasting at least once.
A study from InfoTrends Research Group projects that worldwide unit sales of consumer digital cameras will reach nearly 53 million in 2004, and, at a compound annual growth rate of 15% over the next four years, will reach 82 million units in 2008. In 2004, worldwide unit sales of consumer digital cameras are expected to surpass unit sales of worldwide film cameras.
JupiterResearch announced that spending on e-mail marketing in the U.S. will rise from $2.1 billion in 2003 to $6.1 billion in 2008. The report finds that the dramatic cost reductions of e-mail marketing, the growth of sponsored and acquisition e-mail campaigns and the ever-increasing challenges presented by spam, are the critical factors driving the market.
"Long gone are the days of blasting email with irrelevant messages to everyone in your database. The results (of the study) validate the power of permission-based, contextually relevant email and the increasingly important role it plays in driving commerce, customer service and the overall relationship between marketers and their customers," said Al DiGuido, CEO of Bigfoot Interactive. "Perceptions of the inbox are changing and if a message isn't relevant, it's going to be considered spam."
In the 85 metro markets surveyed by The Media Audit, Hispanics outnumber Asians by more than two to one, 18,370,000 to 7,672,000. But, 1,488,000 Asian households have annual incomes of $100,000 or more compared to 1,476,000 Hispanic households.
State of Broadband Urban Markets has tracked the growth in digital and broadband services among multicultural consumers over the past five years. The recent findings show that digital cable is now in 29% of all urban households (27% nationally), enjoying the highest penetration in African-American (35%) and English-oriented Latino households (30%). At 15%, satellite penetration in urban markets is on par with the dish's national penetration, having grown from a mere 7% in 1999.
Hotels, airports, Starbucks and many other public locations are making it convenient for Internet users to go online away from home and work. The Pew Internet & American Life Project has found that 23% of adult U.S. Internet users have gone online from a place other than home or work...close to 30 million people. More than half of Internet users go online in multiple places