Results for February 2008
  • Game Ads Support the Free Play Model
    Admittedly, survey results from consumers/customers playing downloadable casual games from the RealGames family of sites, but data from RealFames nonetheless, that suggests that nearly 90 percent will watch video ads before and during natural breaks in casual games in exchange for free game play. Whatever the source, this represents a prospective, significant advertising niche.
  • Time Shift TV Viewing
    According to a recently released Digital Life America tracking study conducted by Solutions Research Group, nearly 80 million Americans (43% of the online population) have watched one of their favorite TV shows on the Internet, up significantly from 12 months ago when that figure was just 25%. 20% of the American online population said they watch TV on the web on a weekly basis, and that's ahead of the 14% who say they take advantage of cable's video-on-demand offerings.
  • Revealing Personal Information Still Inhibits Online Shopping
    According to a Pew Internet Project survey, released in February, 2008, most online Americans view online shopping as a way to save time and a convenient way to buy products. At the same time, most internet users express discomfort over sending personal or credit card information over the internet.
  • Home Theater Enroute to Mass Market
    According to Parks Associates' new report and analysis of high-end entertainment systems, total U.S. revenues for installed home theaters and multiroom audio systems will grow from $6 billion in 2007 to more than $11 billion by 2012. The number of new installations are forecast to grow 67% over the same period, from 166,000 per year in 2007 to 277,000 by 2012.
  • Ad Spending on Academy Awards More Than $650 Million over the Past 10 Years
    As a retrospect on advertising on the Academy Awards show, TNS Media Intelligence has compiled key figures and trends on the past ten years of Academy Awards advertising.

    Often referred to in advertising circles as "the Super Bowl for women", the event continues to be a marquee franchise for advertisers. According to TNS Media Intelligence, marketers have spent over $650 million during the past decade to advertise during the live network TV broadcast of the awards ceremony.

  • 10 Billion Video Views Online in December
    A recently released comScore Video Metrix service report, revealed that U.S. Internet users watched more than 10 billion videos online during the month of December, 2007, representing the single heaviest month for online video consumption since comScore initiated its tracking service. Google Sites saw substantial growth and extended its video market share gains, now accounting for nearly one out of every three videos viewed online.
  • Rochester Ranks #1 in Local Print and Web Newspaper Penetration
    According to The Scarborough Newspaper Penetration Report, the Rochester Democrat & Chronicle ranks number one in local market adult penetration for print audience and Integrated Newspaper Audience (the weekly net unduplicated audience of the printed newspaper and its website). Seventy-nine percent of adults in the Rochester, NY local market read the printed version of the Rochester Democrat & Chronicle during the past week. Together with its website the publication reaches 81% of the Rochester market on a weekly basis.
  • Affluent African Americans Represent 45% of AA Buying Power
    According to a recent Packaged Facts study, reported by MarketingCharts, African Americans are crucial to the consumer economy, with a population of 39 million and buying power of $892 billion, and expected to exceed $1.1 trillion in 2012. This represents a cumulative growth of 28.4% during the forecast period.
  • Half As Many Confident Consumers This Year Than Last
    According to the BIGresearch Consumer Intentions & Actions Survey in February, over 8,000 consumers provided unique insights & identified opportunities in a fragmented and transitory marketplace. On the downside, only one in four (26.2%) are confident/very confident in chances for a strong economy in February, a five year low. A sinking housing market, credit collapse, and record prices at the pump provides the impetus for only half as many consumers holding high hopes for the future than in February 2007.
  • January Retail Index Up But Down
    ShopLocal recently announced the ShopLocal Index was up 20 percent for the month of January compared with the same period last year, but down from 36 percent annual growth in 2007. The softening, says the author, suggests that though department stores and mass merchants took the lead on page views, these did not convert into purchases at the store.
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