Results for January 2010
  • Daily Newspaper Reading (Print or Online) Down to Two in Five
    Just two in five U.S. adults (43%) say they read a daily newspaper, either online or in print almost every day. Just over seven in ten Americans (72%) say they read one at least once a week while 81% read a daily newspaper at least once a month. One in ten adults (10%) say they never read a daily newspaper.
  • Mom Marketing
    According to a Retail Advertising and Marketing Association survey conducted by BIGresearch, women with children at home are more likely to use Facebook, MySpace, and Twitter than average adults. Additionally, 15.3% maintain their own blog. Mike Gatti, Executive Director for RAMA, suggests that "... retailers who aren't engaging customers through social media could be missing the boat... the web provides efficient, convenient ways for brands to stay in front of their most loyal shoppers and attract new ones."
  • Kids Pack 10 3/4 Hours Of Media Content Into 7 1/2 Hours Every Day
    According to a new study by the Kaiser Family Foundation, eight-to-eighteen year-olds spend an average of more than 71/2 hours a day, seven days a week with media. The aim (of this study), says Kaiser, is to provide a more solid base from which to examine media's effects on children, and to help guide those who are proactively using media to inform and educate America's youth.
  • Boomers New Social Media Mavens
    According to a new study conducted by CPH Research on behalf of Continuum Crew, Baby Boomer-aged respondents' anxiety has shifted from the collapse of the economy to the cost of health care. Most significant is the shift in the media consumption of this age group, as the only media activity to rise dramatically was time spent on the Internet. This is one of several insights on the emergence of the new 'social media maven' among Baby Boomers, and indicates that social media has significantly carved out time generally reserved for traditional media.
  • Consumers To Spend $6.2B On Mobile Apps This Year
    According to a new Gartner report, "Application Stores; The Revenue Opportunity Beyond the Hype," consumers will spend $6.2 billion in 2010 in mobile application stores while advertising revenue is expected to generate $0.6 billion worldwide. Analysts said mobile application stores will exceed 4.5 billion downloads in 2010, eight out of ten of which will be free to end users.
  • American Consumers Want A Dialog With Business
    According to the 2009 Cone Consumer New Media Study, an online survey by Opinion Research Corporation among a representative U.S. sample of 1,048 adults, comprising "new media users," 44% of American new media users are searching for, sharing or discussing information about corporate responsibility (CR) efforts and programs and are highly confident they can have an effect on business.

    New media is defined in this study as dialogue among individuals or groups by way of technology-facilitated channels, such as social networks (e.g., Facebook); blogs; microblogs (e.g., Twitter); online games; mobile devices; photo-, audioand video-sharing sites (e.g., Flickr, iTunes,YouTube); message ...

  • Social Media Growing As An Important Marketing Tool
    According to a nationwide telephone survey in 2009 of the Inc. 500 list, under the direction of researchers Nora Ganim Barnes and Eric Mattson, social media has penetrated parts of the business world at a tremendous speed. It also indicates that corporate familiarity with and usage of social media within the Inc. 500 has continued to grow in the past 12 months.
  • The News Ecosystem Fosters Repetition
    A new study by the Pew Research Center's Project for Excellence in Journalism reports that while the news landscape has rapidly expanded, 95% of what the public learns is still overwhelmingly driven by traditional media, particularly newspapers. The study, examining all of the outlets that produced local news in Baltimore, Md., for one week, finds that eight out of ten stories studied simply repeated or repackaged previously published information. These stories then tended to set the narrative agenda for most other media outlets, says the report.
  • FSI Couponing At Record Level
    According to Marx Promotion Intelligence, a division of TNS, free standing insert (FSI) coupon activity increased 8.0% during 2009 versus the previous year to more than 272 billion coupons dropped. This activity level is the highest yearly coupons dropped observed during the past decade, surpassing the second highest annual coupons dropped of 257 billion realized in 2007. In addition, retailer promotion pages also achieved new record levels with a 37.7% increase to more than 9.0 billion pages in 2009.
  • Look Smart
    According to a new study for Glassesshop from EnjoyVisionLife, wearing a pair of glasses not only can make young people more stylish, it can make them look smarter. On average, two thirds of the participating children said they thought that kids wearing glasses looked smarter than kids do not wear glasses. 57% of the participants said they thought kids with glasses appeared to be more honest. Both kids with and without glasses thought kids who wear glasses looked smarter.
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