Results for August 2011

Not Everything is "Made in China"
According to FRBSS and calculations by the authors, Galina Hale and Bart Hobijn, (with data from the Bureau of Economic Analysis, Bureau of Labor Statistics, Census Bureau, and National Accounts Data), goods and services from China accounted for only 2.7% of U.S. personal consumption expenditures in 2010, of which less than half reflected the actual costs of Chinese imports. The rest went to U.S. businesses and workers transporting, selling, and marketing goods carrying the "Made in China" label.» 0 Comments
Radio Listeners And Revenues Grow
Compared to the Arbitron estimates from one year ago, network radio increased its weekly reach among persons aged 12 and older by more than 1.9 million listeners, according to theRadar 109 Cume audience estimates The June 2011 report saw an increase in key demographics reached by network radio over the same period last year, with adults aged 18 to 49 and adults aged 25 to 54 gaining more than half a million listeners.» 0 Comments
Wanted: Retailers Making Emotional Connections to Consumers
New data released by Motista suggests that retailers should look beyond the traditional set of holiday emotions and themes of the season, such as family and giving, to understand what's really motivating consumers to spend more. The study also reveals different ways in which consumers interact and connect with retailers... useful, says the report, as retailers plan their holiday marketing campaigns.

According to the report, overall awareness and familiarity with 10 major retail brands tracked were high, but only 18% of consumers indicated an emotional connection to their retailer and only 24% of consumers indicating they would make their ...» 0 Comments

QR Codes Best in Magazines, Newspapers & Packaging
A new comScore study on mobile QR (Quick Response) code scanning readable by smartphones, found that 14 million mobile users in the U.S., representing 6.2% of the total mobile audience, scanned a QR code on their mobile device. A mobile user that scanned a QR code was more likely to be male (60.5% of code scanning audience), skew toward ages 18-34 (53.4%) and have a household income of $100k or above (36.1%).» 0 Comments
Branded Entertainment Needs To Be Measured
According to a new survey from the ANA (Association of National Advertisers), nearly 63% of client-side marketers plan to participate in branded entertainment projects in 2012, making branded entertainment a common marketing strategy for many companies.

Almost two thirds of client-side marketers indicated that they are not satisfied with the quality of research available to measure the effectiveness branded entertainment in both 2006 and 2011. Though 83% of today's marketers' companies are measuring the impact of their branded entertainment integrations, 63% find it challenging to do so.» 0 Comments

Tablet Commerce: A New Marketing Target
According to a new report by Forrester Research, in partnership with Bizrate Insights, the number of Americans owning tablet devices is forecast to increase at a compound annual growth rate of 51% between 2010 and 2015, while tablet commerce is expected to grow rapidly over the same period. 9% of surveyed online shoppers say they own a tablet device; among them, 78% own a smartphone as well, while 22% of tablet owners (2% of online shoppers) own a tablet only.» 0 Comments
P.O.P Materials Need To Be There!
According to more than 100 store, branch office and dealer sales managers across leading industry sectors in North America, reported in the Promotion Commotion Study, by NVISION, and the CMO Council's Marketing Supply Chain Institute, 68% of frontline customer-facing executives have experienced difficulty using marketing systems for replenishing critical consumables. In fact, just 6% give access to the ordering of marketing consumables an excellent score.» 0 Comments
That's Amore
The results of The Harris Poll of American adults, surveyed online in July 2011, show that when asked if they could spend a vacation in any country in the world outside of the U.S., and not have to worry about cost, the country named most often for the second year in a row was Italy. In fact, Italy has been a top pick for Americans for some time, ranking as first or second choice for the past 8 years.» 0 Comments
Smartphone Leads You On
According to a new U.S. study of mobile map usage by comScore, 48 million mobile users accessed maps on their mobile device during the three month average period ending May 2011, an increase of 39% from the previous year, driven in large part by the increase in smartphone adoption. The study found that map usage via mobile applications was the primary access point for smartphone owners as the map app audience doubled in size over the past year.» 0 Comments
Understanding The Video Consumer
According to the Nielsen Cross Media Report, Americans are spending more time watching video content on traditional TVs, mobile devices and via the Internet than ever. Overall TV viewership increased 22 minutes per month per person over last year, demonstrating moderate growth and remaining the dominant source of video content for all demographics. Even the lowest fifth quintile of TV viewers still averages an hour of TV consumption per day, with the highest quintile tuning in for nearly ten hours per day.» 0 Comments
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