Results for April 2008

Most Marketers Go-It-Alone For Custom Content Spending
A new Junta42 Match survey, in conjunction with BtoB magazine, a survey of marketers' custom content spending habits and industry knowledge, shows that business-to-business marketers are spending 29.4% of their budgets on custom content and custom publishing initiatives.» 0 Comments
Online Shopping Frustrations Impact Store and Brand Perception
According to the latest Ouch Point survey from Opinion Research Corporation, among a sample of 1,092 respondents, 90% shop online, with more than one-fifth making a purchase. Women, consumers 25-44 years old, residents in the Northeast and households with incomes of $75K or more were the most likely to make purchases.

However, nearly one quarter of consumers said their biggest online shopping frustration is purchased items having no resemblance to their image on the Internet. A similar amount indicated the inability to speak to a customer service representative at an online store to address any purchasing questions or concerns ...» 0 Comments

Email Management Lacking
In a survey, "The Cradle & the Grave," of 523 e-mail marketers conducted by the e-mail marketing agency eROI, only 30 percent were found to use confirmed double, opt-in as the standard for e-mail list management. About 75% of email marketers provide only one to three ways for subscribers to opt-in, whereas about 4% have more than 10 ways for subscribers to opt-in.» 0 Comments
Green Messaging Has High Recall, But Many Consumers Skeptical
According to a new Burst Media survey, consumer recall of advertising with "green" messaging is very high, with 37.1% of consumers saying they frequently recall green messaging and an additional third recalling it occasionally. The survey found that 22.7% respondents say they seldom or never believe green claims made in advertisements.» 0 Comments
Who's Watching What Video Online, And Where
Results from Nielsen Online's online video measurement tool, VideoCensus, provide a demographic breakdown of the viewers, and a description of destinations.» 0 Comments
Print Newspaper Ads Drive Online Traffic And Purchases
According to the Newspaper Association of America, new consumer research conducted by Clark, Martire & Bartolomeo and commissioned by Google, among people who research products and services after seeing them advertised in newspapers, 67 percent use the Internet to find more information, and nearly 70 percent of them actually make a purchase following their additional research.» 0 Comments
Less Than Half of Advertisers Use Online Display Ads for Branding
Marketing Sherpa, in it's inaugural Online Advertising Handbook with 2008 Benchmarks, using both primary and secondary research, reports that less than half of advertisers use online display ads for branding purposes, despite overall increase in branding effectiveness of online ads, low click rates getting lower, and 80% of all clicks coming from the same 20% of all Internet users.» 0 Comments
Channel Hopping Consumers More Loyal to Content Than TV Channels
According to results from Accenture's Global Broadcast Consumer Survey, consumers are growing increasingly disenchanted with their overall television experience, but are remaining loyal to their favorite programs. Although television remains the predominant mass communications device worldwide, with 97 percent of respondents watching TV in a typical week, consumption patterns vary based on a number of factors including geography, age and socio-economic status. While 70 percent of consumers watch four or more television programs a week, 71 percent of them watch programs on four or more television channels.» 0 Comments
Number of Auto Insurance Quotes Up 1/3 Last Year On The Web
comScore recently released results of a study into the role search plays in the Online auto insurance market, showing that the number of search-referred quotes grew to 8.9 million in 2007, a 36-percent increase versus the previous year. This is particularly impressive when compared to the 15-percent overall growth in the number of online auto insurance quotes requested in 2007, concludes the report.» 0 Comments
What's A Blogger?
Now that Blogging might better be called a market segment rather than a market niche, it's useful, with regard to positioning the marketing message, to understand what a Blogger looks like, as distinguished from the rest of the population.» 0 Comments
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