Results for February 2007
  • Biggest Growth in Magazine Ads For Auto, Drugs and Toiletries in January
    According to Publishers Information Bureau, total magazine rate-card-reported advertising revenue for the month of January 2007 increased 5.9%, compared to January of last year, closing at $1,295,177,793, while ad pages were down almost one percent.
  • Men 18 to 34 Years Old Are Key Online Video Viewers
    New consumer research, Emerging Video Services, from Leichtman Research Group, found that 4% of all adults over age 18 in the United States watch video online at home daily and an additional 14% at least once a week. Comparatively, 93% of adults spend at least one hour a day, on average, watching TV. While total online video usage has increased in the past year, the percentage of adults watching online video remains relatively unchanged.
  • Hispanic Ad Growth to Outpace General Market
    According to a new study from Kagan Research, Hispanic advertising growth is expected to outpace that of the general market, reaching $5.5 billion in gross advertising revenue by 2010. The study forecasts bigger revenue growth curves for cable nets in the next several years, with projected growth of 32% from 2002 to 2010, versus 12.5% for broadcast networks.
  • Unaided Advertising Recall Significantly Higher With Mix of Radio and Internet
    According to research from the Radio Ad Effectiveness Lab (RAEL) released at the Radio Advertising Bureau's (RAB) Management & Leadership Conference, recall of advertising is dramatically enhanced when a mix of Radio and Internet ads is used together compared to website ads alone.
  • Advertisers Demand More Accountability For Digital Media
    Even while U.S. Internet advertising revenues grew more than 30 percent last year, topping $16 billion, corporate advertisers and advertising agencies are concerned that their online ad impressions may not be properly counted. A recent survey sponsored by the Audit Bureau of Circulations (ABC), shows that less than half of ad-agency respondents and only one-third of advertiser respondents said they were confident that their companies' online ad impressions were measured and reported accurately.
  • Deals and Coupons Spike Direct Mail Offers
    Accorcing to the Vertis Communications Customer Focus Direct Mail study, 85 percent of women ages 25-44 read printed direct mail marketing pieces, despite the influx of electronically generated advertisements throughout the past decade. Additionally, the study reveals that 53 percent of all women surveyed ages 25-44 who have access to e-mail, read e-mail advertisements, consistent with the 54 percent that did so in 2005.
  • Confidence Up, But Political Insecurity Up For February
    BIGresearch reports that consumer confidence continues to climb in February, with 53.2% of consumers confident/very confident in chances for a strong economy, up from 50.5% last month and the highest reading since April 2002 (56.9%). However, insecurity regarding political and national issues increases a point from January to 18.3%.
  • Love Knows No Borders
    comScore Networks recently reported that 22 percent of Internet users, age 15 and older, visiting online personals sites in December 2006 were in France, followed by the British with 20 percent and the Americans with 13 percent. Bob Ivins, managing director for comScore Europe, pointed out that Internet dating methods people use to connect with others show distinct cultural preferences in each country, with France having the highest proportion visiting online personals sites.
  • Top Financial News and Information Sites Online
    A deeper look at financial news and information sites including top destinations, visitor demographics, advertisers, ad sizes and delivery technology.
  • Ad Execs Say Staid Media Needs Innovation
    The AAF Media Investment Survey 2007 released by the American Advertising Federation (AAF), reveals a strong commitment among executives to complement traditional media by allocating a portion of their budgets to new media properties and experimentation, as well as the belief that traditionally staid media categories are in need of innovation if they are to remain competitive.
« Previous Entries