Results for May 2006
  • Companies Should Determine Employee Benefits, Not Government
    According to a recent Harris Interactive survey, 61% of adults agree that a company should have the freedom to decide for itself the benefits it offers to its employees and their spouses or partners. 67% of heterosexual adults and 71% of gay, lesbian, bisexual and transgender (GLBT) adults say they consider a company's employee benefits to be an absolutely essential, or very important, factor when choosing to work for one company over another.
  • Online Bill Payers Save Paper, Stamps and Hassle
    A recent survey by CheckFree Corporation tracking bill payment behavior, found that that 69 percent of U.S. online households say they are paying at least one bill online. Online payments are steadily replacing check writing as the way to pay bills among those surveyed, with paper checks used for 37.5 percent of all bill payments and online payments used for 35 percent.
  • Email Open and Click Way Up in Early 2006
    According to online marketing firm eROI, summarized by marketingvox.com, in the first quarter of 2006 the best email open and click rates were on weekends. Additionally, open and click rates increased significantly in the first quarter, compared with rates for Q4 2005. 40 percent and 60 percent increases in 2006, compared with 29 percent and 21 percent in 4th Q 2005. The study didn't take a position on the reasons for the increase, but opined that "Good subject lines and good creative get good results, bad creative and bad subject lines perform poorly."
  • U.S. Kids Spent $18 Billion Last Year, While Parents Spent $58 Billion Just to Feed Them
    According to The Kids Market in the U.S., a new report from Packaged Facts, preschoolers aged 3 to 5, younger kids aged 6 to 8, and tweens aged 9 to 11a compact consumer group that's nearly 36 million kids strongcontinue to pack a punch in purchasing power, which in 2005 was estimated to be $18 billion,
  • Record Additions to Broadband
    According to Broadband Across the US, a recent report from the Leichtman Research Group, the twenty largest cable and DSL providers in the US, representing about 94% of the market, acquired a record 3.06 million net additional subscribers in the first quarter of 2006. The top broadband providers now account for nearly 46 million high-speed Internet subscribers, with cable having nearly 25.8 million broadband subscribers, and DSL having about 20.2 million subscribers.
  • Cell-Only Population Challenges National Polls
    This Brief is too brief to do justice to the detailed findings in the referenced study important to researchers in the marketing, merchandising and media fields. We strongly recommend that, if the subject of polling and data collection by phone is relevant, the reader might pursue the links to gain more insight into the charts and findings. (Ed.) According to a Pew Research Center study, a growing number of Americans rely solely on a cell phone for their telephone service, and many more are considering giving up their landline phones. This trend presents a challenge to public opinion polling,
  • Almost 2/3 of Consumers Say Their Children Won't Be As Fortunate
    According to the BIGresearch May Consumer Intentions and Actions Survey 62% of the 7,500 consumers survey said that their children and/or grandchildren will NOT have a better economic future than they looked forward to. Typical reasons ranged from the "better educated children and better technology," to "bad politics, bad government, inflation and national debt are killing us."
  • Mom's Inbox Saves the Day
    This timely summary of Online greetings for Mother's Day by Nielsen//NetRatings, though a little late to plan for mother this year, is not too early to plan for upcoming special occasions and events. The report concludes that Mom "might be disappointed if her "inbox" is empty on Mother's Day. With many families living hundreds of miles and even several time zones apart, the Web has become an important tool in remembering Mom on her special day."
  • 60/40 Men to Women Tune in Online Sports
    A deeper look at Online sports destinations, demographics, advertisers, ad types, sizes and delivery technology.
  • Premium Cable Should Air Unrestricted Programming Say 3/4 of Viewers
    According to a new report from Arbitron Inc., almost two-thirds of cable subscribers feel that basic cable programming should be unrestricted and nearly half feel that basic cable is rarely or almost never too objectionable. In addition, sixty-two percent of cable subscribers agree that basic cable networks should be able to air whatever programming they please, and seventy-seven percent of cable subscribers feel that premium networks should be able to air unrestricted programming.
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