Results for May 2002
  • Another Free-To-Fee Approach
    "Jupiter's latest research indicates that there is no obvious killer-application online service that consumers would pay for," said David Card, Jupiter Research vice president and senior analyst. Jupiter Media Metrix reports that more than two-thirds of US consumers would not pay for any services on the Internet, including enhanced e-mail, instant messaging or file-sharing capabilities. According to a new Jupiter Research report, consumers voiced greater resistance about paying for online services (69 percent) than they did about paying for content (63 percent).
  • Upscale and Young Eating Healthy and Paying More
    If your medium is menus, Fast Casual restaurants are serving eighteen to 34-year-olds sandwiches and wraps instead of fried foods. In the year ending November 2001, thirty-seven percent of visits to this emerging restaurant category came from the 18-34 demographic group.
  • Reach 73 Million
    According to a new Pew Internet & American Life Project study, the overwhelming majority of online health seekers say they get the information they need to help them make good medical decisions for themselves and for loved ones – even when they do quick, scattershot searches. 73 million Americans use the Internet to answer health questions, but only a quarter of them follow experts’ advice to carefully check the credibility of their sources.
  • Innovations in (World) Newspapers
    With the annual meeting of the World Association of Newspapers taking place at the end of May, a great deal of newspaper related information is (globally) available, and interesting to all in the media businesses. Though the included excerpts may not come under the heading of "data you can use," it would seem that a better understanding of what's taking place in the industry and the changes that effect reporting, editorial and the physical aspects of newspapers will be useful in dealing with the medium.
  • Reaching Families and Investors
    Reaching families or investors, here's the latest Nielsen data on best sites and the category demographic composition.
  • To Reach Sports Viewers on the Internet
    Recently a reader requested some specific information for planning a media buy to reach sports viewers. In hopes that it may be useful to other planners and buyers, here is some of the data.
  • Wealth-poor Americans
    According to a report by the Consumer Federation of America, National Credit Union Foundation, and the Credit Union National Association, a quarter of U.S. households have net assets under $10,000 and lack the financial footing to own a home, send kids to college or build a nest egg for retirement.
  • Motion Getting More Attention
    A recent study by the Cable & Telecommunications Association for Marketing, reports that over half of Americans use streaming media. 23 percent of users were willing to pay for music online, while 20 percent were either very likely, or somewhat likely, to pay for live sports events.
  • Kids, Do You Know Where Your Mothers Are?
    Mothers who are online in the US spend an average of 16 hours and 52 minutes online per week, whereas teenagers spend an average of 12 hours and 17 minutes each week. Charleston, South Carolina has moms who spend the longest amount of time online (21 hours, 8 minutes) and mothers in Tampa, Florida came in a close second place with 20 hours, 58 minutes online.
  • Marketers Prefer CRM to Mass Media Advertising
    US marketing executives were asked how they would spend the majority of their budget if it were unlimited, and 28% responded that they would spend it on customer relationship management (CRM). When 197 US marketing executives were asked their opinion on the "single biggest" reason for CRM success, 32% cited marketing strategy.
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