Results for January 2002
  • Pizza and Popcorn Sells on iTV
    Among consumers who knew they had interactive TV services, 35 percent said they had not used them, saying that they were not interested in the services offered, and over 40 percent said they just haven't got round to figuring it out.
  • Only 3%, But Making A Move
    GartnerG2 predicts that the US online advertising market will grow to $18.8 billion by 2005. Nonetheless, as GartnerG2 points out, online advertising represents only 3% of the total US ad market.
  • Middle America Catches Up
    The early Internet technology adopting metropolitan areas of San Francisco, Seattle and New York are falling behind the growth rate of Web integration of middle American cities.
  • Convenience, Speed and Personal Inspection Equals Sale
    Of more importance to strategic buyers than how much was spent this holiday season is how consumers decided how to spend it. Consumers are leveraging multiple channels to make purchasing decisions across many categories.
  • An Obscure Publication Is Sometimes A Fit
    Sometimes, extremely focused (maybe niche) demographics are valuable to a marketer who knows the audience to whom he wants to appeal. The important "take away" is that there are a variety of advertising location alternatives for buyers that may be obscure.
  • Look Before You Keep
    Of import to those buyers previously dependent on certain technology magazines, some may not still be there!
  • Finally a Final
    Truly an over-reported data collection, but a benchmark for the future planners and prognosticators.
  • Speed Is Price Sensitive
    The vast majority of (Internet) users will continue to access the Internet via dial-up connections for the foreseeable future.
  • Big Brands Braved the Storm
    The old tenet that a world class brand (a quality score of 8.00 or above) has a simple promise and delivers on that promise for a long time was proven again.
  • The Long and Short of Agency Relationships
    Advertisers are ambivalent about the future of their agency relationships, preferring project-based compensation during uncertain economic times.
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