Among consumers who knew they had interactive TV services, 35 percent said they had not used them, saying that they were not interested in the services offered, and over 40 percent said they just haven't got round to figuring it out.
Of more importance to strategic buyers than how much was spent this holiday season is how consumers decided how to spend it. Consumers are leveraging multiple channels to make purchasing decisions across many categories.
Sometimes, extremely focused (maybe niche) demographics are valuable to a marketer who knows the audience to whom he wants to appeal. The important "take away" is that there are a variety of advertising location alternatives for buyers that may be obscure.