Results for January 2002

Pizza and Popcorn Sells on iTV
Among consumers who knew they had interactive TV services, 35 percent said they had not used them, saying that they were not interested in the services offered, and over 40 percent said they just haven't got round to figuring it out.» 0 Comments
Only 3%, But Making A Move
GartnerG2 predicts that the US online advertising market will grow to $18.8 billion by 2005. Nonetheless, as GartnerG2 points out, online advertising represents only 3% of the total US ad market.» 0 Comments
Middle America Catches Up
The early Internet technology adopting metropolitan areas of San Francisco, Seattle and New York are falling behind the growth rate of Web integration of middle American cities.» 0 Comments
Convenience, Speed and Personal Inspection Equals Sale
Of more importance to strategic buyers than how much was spent this holiday season is how consumers decided how to spend it. Consumers are leveraging multiple channels to make purchasing decisions across many categories.» 0 Comments
An Obscure Publication Is Sometimes A Fit
Sometimes, extremely focused (maybe niche) demographics are valuable to a marketer who knows the audience to whom he wants to appeal. The important "take away" is that there are a variety of advertising location alternatives for buyers that may be obscure.» 0 Comments
Look Before You Keep
Of import to those buyers previously dependent on certain technology magazines, some may not still be there!» 0 Comments
Finally a Final
Truly an over-reported data collection, but a benchmark for the future planners and prognosticators.» 0 Comments
Speed Is Price Sensitive
The vast majority of (Internet) users will continue to access the Internet via dial-up connections for the foreseeable future.» 0 Comments
Big Brands Braved the Storm
The old tenet that a world class brand (a quality score of 8.00 or above) has a simple promise and delivers on that promise for a long time was proven again.» 0 Comments
The Long and Short of Agency Relationships
Advertisers are ambivalent about the future of their agency relationships, preferring project-based compensation during uncertain economic times.» 0 Comments
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