Results for September 2010
  • Holiday Shopping Starting And Online Beating Bricks; Deals Necessary
    According to the 2010 Consumer Shopping Habits Survey by Channel Advisor, 58% of consumers are very likely to purchase their holiday gifts online this year, a vast majority over the second runner-up, brick-and-mortar stores, at 41%.

    The survey says consumers are cautiously optimistic entering the 2010 holiday shopping season. Some 43% think the economy is bouncing back, while 38% think it's staying about the same. Only 18% of those surveyed, however, feel that the economy was declining, showing the majority are feeling optimistic. Regardless, 41% say that the state of the economy has not affected their shopping habits.

  • Political Ad Revenue Windfalls on TV and Radio
    According to SNL Kagan, TV station political revenues in 2010 have the potential to grow at least 25% above 2006, to $2.5 billion, with political revenues for publicly-traded TV pureplays expected to exceed $300 million. In the 16 states with highly-contested elections, Sinclair Broadcast Group Inc. has the largest footprint of all TV pureplays, with 24 full power stations and an estimated 11.1 million TV households. Network O&Os are also expected to generate revenue from political advertising, with CBS and Univision having the most exposure to toss-up states
  • Four Out Of Five Unauthorized Immigrant Children Are U.S. Citizens
    According to a new analysis of U.S. Census Bureau data by Jeffrey S. Passel, Senior Demographer, and Paul Taylor, Director, Pew Hispanic Center, an estimated 340,000 of the 4.3 million babies born in the United States in 2008 were the offspring of unauthorized immigrants,

    Unauthorized immigrants comprise slightly more than 4% of the adult population of the U.S., but because they are relatively young and have high birthrates, their children make up a much larger share of both the newborn population (8%) and the child population (7% of those younger than age 18) in this country.

  • Local Ad Revenues Showing 19.6% CAGR Through 2014
    According to the BIA/Kelsey U.S. Local Media Annual Forecast (2009-2014), the U.S. local advertising market to reach $144.9 billion in 2014, representing a modest compound annual growth rate of 2.2 percent from 2009. A closer look at the forecast period reveals, following a significant contraction in 2009, local media spending is expected to be slow through 2011, with meaningful recovery beginning in 2012.
  • Online Video Increasing In All Media Categories
    Brightcove and TubeMogul recently published the "Online Video & the Media Industry Quarterly Research Repor"t for the second quarter of 2010. Examining online video discovery, usage and engagement data from a sample of nearly 2,000 news and entertainment websites representing 3.4 billion video streams, the study found that online video consumption grew across all media industry categories. In Q2, unique viewers increased on average by 2.8% per month, with consumers watching 11% more videos month-over-month compared to last quarter.
  • Marketing Data Challenges
    According to the Winterberry Group "Changing Mission of Marketing Data By 2012," U.S. marketers will continue to dedicate a steady $7.8 billion to marketing data and associated services, even while the proportion of those budgets commanded by "digital" sources and applications will more than double to represent 10.8% of the mix, over $840 million in annual investment.
  • Apt To Use Apps
    According to he most recent Pew Internet Project survey, cell phone use in the U.S. has increased dramatically over the past decade. 82% of adults today are cell phone users, and 23% of adults now live in a household that has a cell phone but no landline phone.

    Of the 82% of adults today who are cell phone users, 43% have software applications or "apps" on their phones. When taken as a portion of the entire U.S. adult population, that equates to 35% who have cell phones with apps.

  • The Changing Mission of Marketing Data