Results for July 2007
  • Peer Reviews Significant To Shoppers in Consumer Brand Trust
    A recent survey on current attitudes towards customer ratings and reviews by Bazaarvoice and Vizu Corporation, shows that about three out of four shoppers say that it is extremely or very important to read customer reviews before making a purchase, and they prefer peer reviews over expert reviews by a 6-to-1 margin. The summary notes that Shop.org and MarketingSherpa report usage of ratings and reviews nearly doubling in the US over the last year, while the Bazaarvoice and Vizu survey revealed that 44 percent of US shoppers consider ratings and reviews to be the most useful eCommerce site feature.
  • Preteen Back-to-School Wishes Go Hi-Tech
    According to a recent comparison shopping survey of 500 preteens conducted by Web site ShopLocal.com, preteens want more than paper, pencils and protractors for back-to-school supplies. 73 percent of kids between the ages of seven and 12 want to head back to school with their gaming systems in hand, and an equally strong 70 percent want a new computer.
  • You Tube Tops Video Stream Watching
    comScore recently released its Video Metrix report for May 2007, showing that nearly 75 percent of U.S. Internet users watched an average of 158 minutes of online video per user during the month. Americans viewed more than 8.3 billion video streams online during the month, and Google Sites ranked as the top U.S. streaming video property with 1.8 billion videos streamed, 1.7 billion of which occurred at YouTube.com.
  • Previous White Collar Boomers Dominate Used Bookselling Online
    According to an extensive poll of used booksellers in the U.S. by AbeBooks.com, it is the 'Baby Boomer' generation who are committed to extending used bookselling businesses deeper into cyberspace, the world's largest online marketplace for new, used, rare and out-of-print books.
  • Latino Growth in Dallas Suggests A Roadmap For Successful Marketing
    According to the findings of a recent survey by Rincon & Associates, a roadmap that helps advertisers avoid wasteful spending by analyzing the best strategies to sell to Latino consumers, utilizing data from The Dallas/Ft. Worth-Arlington Metropolitan Area.
  • Offering Archived Webcasts Improves Registration Measurably
    According to a new study by ON24 Inc., a media marketing provider, focusing on the B2B publishing industry, webcasting can be a powerful marketing and lead generation tool as webcast type (live vs. on-demand), and interactive features (polling, surveys, Q&A) and streaming formats (audio vs. video) are considered.

    The report shows that registration and attendance is cyclical depending on the time of year or week: * Forty-seven percent of all registrations occur in the 10 days before a scheduled webcast, with 10.41% registering on the day of the webcast * The months of December, June and August registered the ...

  • Electronics Necessities for Back-To-School Kids
    According to the National Retail Federation's 2007 Consumer Intentions and Actions Back-to-School survey, conducted by BIGresearch, families with school-age children are expected to spend $563.49 on back-to-school merchandise, up 6.9 percent from last year's $527.08 average. Total back-to-school spending this year is expected to reach $18.4 billion.
  • Food and Cooking Destinations Capture Fifty Million Readers in Mid-June
    A deeper look at the consumer demographics, destinations, advertisers and ad types for food, cooking and beverage consumer goods segments.
  • E-Commerce Tech Spending By Retailers On The Rise
    According to the results of Internet Retailer's latest monthly survey on e-commerce technology spending intentions, responses from 195 chain retailers, catalog companies, virtual merchants and consumer brand manufacturers reveals that 78.2% of the retailers surveyed plan to increase their spending on e-commerce applications and services this year. Merchants are planning to purchase applications and services that expedite order processing, analyze shopping behavior and give shoppers more personalization tools.
  • Broadband and Household Income Go Hand-In-Hand
    New consumer research, Broadband Access and Service in the Home 2007, from Leichtman Research Group, finds that 53% of all US households now subscribe to a broadband high-speed Internet service at home. Broadband services now account for about 72% of all home Internet subscriptions, compared to 60% last year.
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