Results for July 2004

Consumer Confidence Surges to Highest Since 2002
According to the Conference Board's Consumer Confidence Index, which increased sharply in June, it posted further gains in July, now standing at 106.1, up from 102.8 in June. The Expectations Index jumped to 105.8 from 100.8. The Present Situation Index edged up to 106.5 from 105.9 in June.» 0 Comments
Average Voters Are NOT Average Americans
According to an article in New Strategist Publications, by Cheryl Russell, editorial director, politicians are trying to portray themselves as in touch with the average American. In truth, she says, they are courting the average voter...» 0 Comments
Back To School Spending Brisk And Timing Now
According to the findings of a new National Retail Federation (NRF) 2004 Back-to-School Consumer Intentions and Actions Survey, families with school-aged children will spend an average of $483.28 on back-to-school items, up 7.2 percent from $450.76 last year. In all, adults will spend $14.79 billion sending elementary through high school students back to school this year.» 0 Comments
Career Sites Promote on TV; Take Business From Classifieds
According to Nielsen//NetRatings, traffic to career sites jumped 30 percent year-over-year with nearly 27.2 million surfers, or more than 18 percent of the total online population, visiting job search sites in June 2004. The U.S. Department of Labor reported that job creation continued to rise over the past year, while unemployment claims fell.» 0 Comments
Top Position Text Ads Lift Unaided Brand Awareness by 27 Percent
IAB and Nielsen//NetRatings presented innovative research that demonstrated the effectiveness of sponsored text advertising in moving brand marketing metrics within the online advertising environment. The "Internet Search Brand Effectiveness Research," project, studied brand impact of text and search advertising for leading brands from the Health, Auto, Beverage, Electronics, Retail and Finance industries.» 0 Comments
Online Catalog Shopping Satisfaction Middle of the Road
The Millard Group's most recent Catalog Online Survey indicated that only 55% of the respondents had a good experience on the sites from which they had recently made purchases. "With competition increasing all the time, and online buyers becoming more sophisticated, ... Web sites often no longer meet the online consumer's expectation," said Lilliane LeBel, Vice President Marketing Services.» 0 Comments
Home & Garden, Retail Services, and Home Improvement Online Data
A deep drilldown of Home & Garden, Retail Services & Home Improvement destinations, demographics, ad types, technologies, sizes and deliveries in June, 2004.» 0 Comments
DSL Preferred 3 to 1 Over Cable Modem By Future Latino Subscribers
According Horowitz Associates latest study on the U.S. urban Latino market for cable programming and new media services, Internet broadband services is lower among Hispanics overall than among the average urban consumer, but interest in these technologies is high-- especially among specific subgroups of urban Latinos.» 0 Comments
War Images Sought Out on Internet, But Viewers Uncomfortable
According to the Pew Internet & American Life Project telephone survey conducted by Princeton Survey Research Associates, during some of the most turbulent weeks of the Iraq war nearly one quarter of Internet users went online to view some of most graphic war images that were deemed too gruesome or horrific for newspapers and television to display. Of those who have seen the images, 28% actively sought them out.» 0 Comments
Consumers Listening, But Maybe Not Hearing
According to the latest Simultaneous Media Survey by BIGresearch, advertisers' quest to increase advertising ROI through direct communications in a one to one environment may find unexpected vagaries caused by consumers multiple media consumption patterns.» 0 Comments
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