Results for October 2013
  • Non-cash Corporate And Consumer Incentives A $77 Billion Market
    A new study conducted by the Incentive Federation, in partnership with Aspect Market Intelligence, confirms that the non-cash incentives market is thriving with 74% of U.S. businesses spending $76.9 billion annually on incentive travel, merchandise and gift cards.
  • Next Generation Word-Of-Mouth Measurement Metric?
    Business leaders incorporating NPS into their executive dashboard are constantly striving to innovate their analytics and not rely on status quo, says the report. According to ForeSee analysis and research, a more equitable method of deleting "detractors" from the measurement equation provides, as their analysts propose, a more accurate understanding of the word of mouth recommendation quotient.
  • Switching Service-Provider Economy in U.S. Represents $1.3 Trillion Opportunity
    According to the ninth annual Accenture Global Consumer Pulse Survey, which looked at consumer attitudes toward marketing, sales and customer service practices, 51% of customers in the U.S. switched providers in the past year due to poor customer service, up 5% from 2012, while 81% said that the company could have done something differently to prevent them from switching
  • Teen Spending Slows; Browsing More on Mobile
    According to the recent Piper Jaffray semi-annual "Taking Stock With Teens" consumer insights project, teens are experiencing general spending fatigue across key categories, specifically fashion related items. The absence of a clear product catalyst is a key contributing factor to diminished spending proclivity.
  • Video Ads On Cable Make Small Business Look Big
    According to the 2013 Advertisers Survey from placemedia, commissioned from uSAMP, 89% of surveyed advertising executives across the United States said that television video impressions were more important than online video impressions.
  • B2C Gaining Confidence in Content Marketing
    According to MarketingProfs and the Content Marketing Institute (CMI) reporting their research into the emerging trends in the B2C content marketing space, it's a good year for B2C content marketers in that 90% of B2C marketers are using content marketing, compared with 86% last year. 34% consider themselves effective at content marketing, up from 32% last year.
  • 90% of Women Execs Blame Overall "Image" For Career Holdbacks
    According to a new Ipsos Reid poll of female executives commissioned on behalf of Randstad, women continue to face more obstacles than men when it comes to advancing their careers to top-level executive and management positions.
  • Print Ad Pages and Revenue Improve in Q3; Tablets More
    The 3rd quarter PIB release confirms that marketers continue to increase their commitment to magazine media across platforms. PIB-member consumer magazine titles show print improving and tablet ad units with significant gains in Q3
  • Mobile Video Engagement Runs Away From Desktop
    According to new data from Unruly, video engagement rates on mobile devices have soared over the last 12 months, as Online video viewers are almost three times more likely to click through to a brand's website from their smartphone or tablet than their laptop or desktop computer.
  • High Income Shoppers Do Dollar Stores
    According to new research from Mintel, Dollar stores are popping up all over the US, but it's not just discount shoppers taking advantage of these discount prices. 32% of respondents from the highest-income households ($150k+) claim not to shop at dollar stores, and 50% in this income group say that they are shopping at dollar stores the same amount this year compared to last year.
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