Mixed Martial Arts fans are defined as those adults who watched MMA on broadcast or cable television during the past year. And, ...
37% of consumers said they do not plan to travel for their Thanksgiving meal because they are hosting the celebration.
When given the choice of describing their attitude going into the holiday season as joyful or gloomy, 41% of the general population say they are "joyful". 42% are even-keeled, saying they are "neither joyful nor gloomy," and only 13% have a "gloomy" attitude. 69% of young professionals and 53% of the affluent report a joyful outlook
Dr. Val Srinivas, Principal at Decitica, says, "This research... decisively shows that marketers need a fresh lens through which to view consumers in the post-recession world..."