The February 2011 survey found that US adult internet users subscribe to an average of almost three daily or weekly shopping emails or newsletters, and 56% of internet users subscribe to at least two of the emails.
According to an adjusted ZenithOptimedia forecast for global ad expenditure, it is now forecast to grow by 4.2% in 2011, down from the 4.6% forecast in December as a result of the political turmoil in the Middle East and the devastating earthquake in Japan. In Egypt there was almost no advertising on television during the revolution, notes the report, and Japan broadcasters replaced almost all commercial ad slots with public-service announcements for weeks after the earthquake.
Among the major sectors, only newspapers suffered continued revenue declines last year. The report estimates that 1,000 to 1,500 more newsroom jobs will have been lost, making newsrooms 30% smaller than in 2000.
Daina Middleton, CEO of Performics, says "... mobile paid search has surged as a percentage age of overall paid search spending for our clients, particularly over the last 15 months... "