Results for April 2011
  • Presentations Go Mobile
    According to the new SlideRocket Presentation Index, mobile presentation views have skyrocketed in 2011 with a 640% increase. Now, one in every ten presentations is viewed on a mobile device, with iPhone as the top choice. The data also shows that adding audio and video components to presentations dramatically improves viewer attention, says SlideRocket.
  • Custom Content Gets Digital Platforms
    According to Characteristics Study: Content Marketing in America for 2011, by the Custom Content Council and ContentWise, video, mobile, virtual events and educational content spending hitting an all-time high of $12.5 billion in 2010. Print still dominates the market, with $24 billion spent on print production and distribution, and $3.6 billion spent on other forms of content. Of the average overall marketing, advertising and communications budget, 29% of funds are allocated to custom media.
  • Newspapers Deliver; Consumers Take Action
    According to data from Frank N. Magid Associates, newspaper advertising is the leading advertising medium cited by consumers in planning, shopping and making purchasing decisions. 52% of all adults identify newspapers as the medium they use to help plan shopping or make purchase decisions. 72% of all adults regularly or occasionally read newspaper preprints, and for Sunday inserts, this figure increases to 90% of all adults. Over a 30 day period, 8 in 10 adults acted on newspaper preprint advertising.
  • Digital Overload
    According to new The Digital Lifestyle survey by Magnify.net in April, consumers and web surfers are facing a torrent of data growing faster than ever before. 78% of respondents were Technologies, Journalists, Entrepreneurs, Executives, and Professionals, with 48.5% saying that they where connected to the web: "from the moment I wake up until the moment I go to bed."
  • All Eyes On Digital Out-Of-Home Media
    According to the Global Digital Out-of-Home Media Forecast, presented by Patrick Quinn, PQ CEO, at the Mediapost Forum in April, Global digital out-of-home media (DOOH) revenue generated by digital place-based network, billboard and signage operators, grew 16.3% to $6.47 billion in 2010 and is projected to expand 16.9% in 2011. U.S. DOOH operator revenue grew at 15.1% in 2010 to $2.07 billion and is projected to expand another 16.7% in 2011.
  • Daily Deals Anticipated By Consumers
    According to research from Yahoo! Mail and Ipsos OTX MediaCT, reported by EMarketer, consumers will not quickly tire of the daily deal websites and mailing offerings, nor the rush of established online companies like Google and Facebook to get into everyday promotions. In March, BIA/Kelsey predicted US daily deal site revenues would reach $1.25 billion this year.

    The February 2011 survey found that US adult internet users subscribe to an average of almost three daily or weekly shopping emails or newsletters, and 56% of internet users subscribe to at least two of the emails.

  • Social Media Marketing Maturing
    According to a new study by Social Media Examiner, prepared by Michael A. Stelzner, social media has gone mainstream. And for businesses it represents an unprecedented marketing opportunity that transcends traditional middlemen and connects companies directly with customers. Two years ago, businesses were uncertain about social media. Now it's here to stay and companies are rapidly responding to new social media opportunities.
  • Adspend Updated Forecast
    As a follow on after yesterday's Research Brief of where we've been, here's a look at where we might be we're going.

    According to an adjusted ZenithOptimedia forecast for global ad expenditure, it is now forecast to grow by 4.2% in 2011, down from the 4.6% forecast in December as a result of the political turmoil in the Middle East and the devastating earthquake in Japan. In Egypt there was almost no advertising on television during the revolution, notes the report, and Japan broadcasters replaced almost all commercial ad slots with public-service announcements for weeks after the earthquake.

  • Media Recovering; Here's 2010 Wrap
    According to the Pew Research Center study, The State of the News Media 2011, the state of the American news media improved in 2010. Most sectors of the industry saw revenue begin to recover, and new revenue models began to show signs of blossoming.

    Among the major sectors, only newspapers suffered continued revenue declines last year. The report estimates that 1,000 to 1,500 more newsroom jobs will have been lost, making newsrooms 30% smaller than in 2000.

  • Mobile Web Impacts Shopping Significantly
    According to a new study from Performics, Mobile Search Insights, conducted by ROI Research, found that 57% of respondents use the mobile Web more than once/day, with 77% using mobile search more than five times in the last month.

    Daina Middleton, CEO of Performics, says "... mobile paid search has surged as a percentage age of overall paid search spending for our clients, particularly over the last 15 months... "

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