Results for July 2009

Personal Communication Improves Work-Life Balance
A new international workplace survey of 100,000 people in 34 countries covering North America, Europe, and Asia Pacific by Kelly Services reports that 75% of respondents appreciate the opportunity provided by smartphones and laptops to remain in constant contact with work, even though one third are working longer hours.

Across the globe, 35% say that technology contributes to working longer hours, Yet, more than half 55% of respondents are happy with their current work-life balance. 87% of respondents say the ability to work anywhere, at any time, is a motivating force and a better balance between work and personal ...» 0 Comments

Depends On Your Perspective
According to a new LinkedIn Research Network/Harris Poll in June, 2009, of consumers and advertisers involved in the advertising decision making process, there are often disparate views of the effectiveness of advertising types. While over half of advertisers believe ads that make people stop and think (53%) and ads that give people new information (51%) are very effective, just three in ten consumers (30% and 29% respectively) feel the same, says the report.» 0 Comments
Email Testing Layers Peeled Back
According to the eROI newest study on the Use of Analytics in Email Marketing Campaigns, of the 37% of marketers who don't test their email campaigns, 33% say it's because they do not know how, 27% say they don't have time and 13% say their platform doesn't have testing capabilities. For those that are testing, 85.2% test subject lines, 54.8% test calls to action, 50.9% test designs, 49.1% test copy, 41.7% test offers, 36% test timing of campaigns.» 0 Comments
Email Marketing Budgets Up, Ad Budgets Down
According to the June "2009 Marketing Trends Survey" by StrongMail Systems, even in the midst of the current recession, 42% of nearly 1,000 global business leaders polled plan to increase marketing budgets in 2009, and an additional 43% plan to maintain current levels.» 0 Comments
Consumers Want New Food Products
A recent study conducted by Ipsos Marketing, Consumer Goods shows that when compared to other sectors, consumer packaged goods (notably, food and beverages, personal products and household products) rate among the lowest in terms of consumer perceptions of innovativeness. And within consumer packaged goods, household and personal products are viewed to be more innovative than food and beverages.» 0 Comments
Upper Income Households Swinging Toward Lowes
According to the June Retail Ratings Report from BIGresearch, the race for the number one spot for consumer preference in the Home Improvement Sector continues its five year trend of Lowe's gaining share on Home Depot. Over the last five years, Home Depot has lost almost half its lead» 0 Comments
Social Networks Not Much of a Marketplace
A study, recently released by WorkPlace Media, outlines some of the hurdles facing major brands as they attempt to harness the worlds of Facebook, Twitter and MySpace, to create an impact with consumers.The study, which polled office Internet users, found that 55% maintained at least one social networking account. However, of those respondents, only 43% reported accessing their social networking accounts at work, and even for those with access, 78% reported spending less than 30 minutes per day on their site(s).» 0 Comments
More Emails Opened, Clicked Through
The newly released Epsilon Q1 2009 U.S. Email Trends and Benchmarks Study shows an increase in open rates for the third quarter in a row, with 12 of the 16 industries measured seeing an increase over Q1 2008.

The global consumer email study revealed consumers are taking a variety of offline actions as a result of permission-based email communications. These trends are apparent around the globe with 59% of Asia Pacific consumers making an offline purchase as a result of email communications, followed by 53% in North America and 37% in Europe.» 0 Comments

URLs Boost Magazine Ad Response
Advertisers seek to drive consumers to their websites as the Internet becomes a more important element in their marketing plans. As a result, web traffic and search results are increasingly regarded as measures of marketing success.

New research from Affinity confirms that magazine ads with URLs are more likely to drive readers to advertiser websites overall, as well as across a range of genres. Even if "drive to web" is not the goal of the advertising campaign, including a URL to boost web visits is a benefit most advertisers will appreciate, says the report.» 0 Comments

Active Duty Military Are Active Consumers
Another market capsulated. Alloy Media + Marketing has completed a national study of military consumers (The Alloy Military Explorer), addressing media and spending behaviors of U.S based active duty military consumers. This consumer market of active duty military households numbers 3.3 million active duty personnel, their spouses and children. Overall, they represent $71 billion in consumer spending power, with a significant slice allotted for discretionary spending.» 0 Comments
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