Results for January 2005
  • Primetime TV Viewers Scan Channels and Multitask
    A Knowledge Networks study of television viewing habits shows that primetime TV viewers increasingly switch channels, multitask while watching, and personally select the programs they see. A comparison to earlier studies using the same methodology indicates dramatic changes in the primetime viewing experience over the past 10 years. David Tice, Knowledge Networks' Vice President, said "Primetime television is still a powerful presence in consumers' daily lives, but ... the television audience is searching for more ways to control the viewing experience, to make a place for TV as part of their increasingly hectic lifestyles."
  • Online Personals Sites, Demographics, Advertisers, Ad Styles and Delivery
    A deeper drill-down on Online Personals Sites including Demographics, Advertisers, Ad Styles and Delivery
  • ''The Game's the Thing,'' But The Super Bowl Commercials Are the Next Best
    According to a new study by the Retail Advertising and Marketing Association, conducted by BIGresearch, many consumers rank the commercials as the most important part of the Super Bowl. Advertisers will have an audience of nearly 145 million people for the Super Bowl on February 6, and most consumers are prepared to stay firmly planted during time-outs and game breaks, says the study.
  • Style & Status Important to Male Cell Phone Users; Females Want Security
    A recently completed IDC study confirms that mobile users perceive they derive one of the following sets of benefits from using mobile phones; safety and security, productivity and convenience, or style and status. Thus, while some people relish the increased productivity and convenience of having a mobile phone, others are merely satisfied with their heightened sense of safety and security when carrying these devices. Fortunately for mobile phone vendors and wireless service providers offering emerging value-added feature sets and services, a full constituency of mobile users thrive on the style and status associated with owning the latest full-featured phones.
  • Vacation For Spouse and In-Law Visits Trade-off For Plasma TV
    According to a recent eMarketer summary report, The Consumer Electronics Association (CEA) reports that sales of digital TVs will grow from 6.97 million units in 2004 to 27.05 million units by 2008. CEA Director of Market Research Sean Wargo comments that "sales trend will only continue in the coming year, particularly as consumers become acquainted with products like Digital Cable Ready that make the transition to HDTV seamless."
  • Predicted E-Mailing Trends for E-Mail Marketing Improvements
    ExactTarget, in a recent release, predicts some significant shifts in the way email marketing is conducted in 2005. The number one email trend in 2005 will be relevanceÑsending unique messages based on individual attributes. Chris Baggott, chief marketing officer of ExactTarget, says "In 2005 we will see the É demise of batch-and-blast emailing. Marketers are beginning to appreciate the unique value of email in building person-to-person relationships." Actual behaviors will dictate how often marketers reach out to customers.
  • Asians and Pacific Islanders in the United States
    Recently, the U.S. Census Bureau released a comprehensive summary report titled, "We the People: Asians in the United States," containing a portrait of the Asian population. In a summary by Kang & Lee Advertising, Saul Gitlin, EVP-Strategic Services, said "This new Census summary of the Asian population is an excellent resource for the multicultural marketing industry. (This Report) will be especially useful for companies and brands that have no prior experience in Asian American marketing, yet are seeking to build their knowledge to develop new marketing and communications plans to reach this fast-growing, and affluent segment of consumers."
  • Online Sports & Recreation Sites
    Deep drill-down for Online Sports & Recreation Sites, Reader Demographics, Advertisers, Ad Types, Sizes and Delivery
  • Unsolicited Email Legislation Ineffective in 2004
    MX Logic, Inc reported that one year after the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act went into effect, on average 97 percent of unsolicited commercial email over the past year failed to comply with the federal anti-spam law. During 2004, monthly compliance ranged from a low of 0.54 percent in July to a high of 7percent in December.
  • Two Million Virtual Tourists A Day on the Internet
    A new survey by the Pew Internet & American Life Project finds that 45% of online American adults have taken advantage of virtual tours of another location online. That represents 54 million adults who have used the internet to venture somewhere else. On a typical day, more than two million people are using the internet to take a virtual tour, says the report.
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